Nongovernmental organizations (NGOs) are the most rapidly growing type of organization in the world and rely heavily on strategic communication to accomplish their goals. The history of NGOs illumines the various ideas and types of institutions that make up today's NGO domain, how they have evolved over time, and how social causes and movements have relied on strategic communication to serve the public interest, advocate for causes, and maintain the viability of these NGOs. Much of the research in strategic communication in NGOs has addressed critical areas such as how NGO support develops; fundraising, volunteer relations, donor relations, media relations and promotion, mobilizing resources, advocacy, and conflict issues; and crisis management in a variety of NGO contexts. Digital and social media have engendered new opportunities for NGOs in terms of transparency, dissemination of information, and involvement with stakeholders.
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