As a business entity, pharmaceutical companies have a big part in providing a contribution to the growth of a nation; the number of pharmaceutical retail outlets support the strength of a country health system. Apotek Vitka Farma is one of the pharmacies that are existing and provide support to the particular vision. As a business entity Apotek Vitka Farma has a compound competition space with other retails in similar industries. The expectation of winning over potential niche existing customers is a priority in such intense competition. The significant part of the whole process is to change the behavior of consumers in the end to become loyal customers. This research aims to obtain outcomes on the analysis of brand reputation variable, brand competence, brand preferences and consumer’s trust in the company to the loyalty in the brand of Apotek Vitka Farma.The survey with purposive sampling method was used in this study with a sample number of 120 respondents. Classic assumption tests were used to ensure that the Best Linear Unbiased Estimator (BLUE) requirements were met before further testing using multiple linear regression analysis. The results of this study show that brand reputation has a significant influence on the brand loyalty of Apotek Vitka Farma brand. Brand competence has a significant influence on the reliability of Apotek Vitka Farma brand. Brand preference has a significant influence on the brand loyalty of Apotek Vitka Farma brand. Consumer’s trust in the company has a significant influence on the brand loyalty Apotek Vitka Farma brand. Trust in company has dominant influence on the brand loyalty of Apotek Vitka Farma.

Ngenang Island, Nongsa District, Batam City is a tourist destination that has a variety of natural wealth that has not been visited by enough domestic or foreign tourists. Awareness of tourism from the community and the readiness of the community in one of its supporting elements, namely human resources, especially in terms of grooming, is expected to be one of the auxiliary values in increasing the flow of tourists, especially on Ngenang Island. Referring to the above, it is felt that it is necessary to develop tourism awareness and grooming for members of POKDARWIS Ngenang Island. It is necessary to conduct a SWOT analysis (Strength, Weakness, Opportunity and Threat) so that POKDARWIS and other tourism drivers on Ngenang Island get a deeper analysis of what are the potentials and opportunities that can be achieved in the future in order to increase their tourism potential. From the mapping and initial hearings carried out before the activity and during the activity, the material was focused on public awareness of tourism and the importance of grooming elements, especially on the frontline / frontliner of Ngenang Island tourism

Popular drinks such as coffee, tea, Boba drinks, and several other trending drinks are being loved in Indonesia. Cafes with attractive packaging selling various types of drinks can be easily found in big cities. One drink that is a favorite of many people is the kombucha mocktail. A kombucha mocktail is a drink made from kombucha, which is a fermented drink made from fermented sweet tea using mushroom cultivation. In Indonesia, kombucha mocktail drinks are increasingly popular with many variations of flavors and attractive packaging. This drink is not only refreshing, but also contains probiotics and enzymes that are beneficial for digestion. SMA is the last level of education before students continue on to college or enter the world of work. One of the well-known high schools in Batam City is SMAK Yos Sudarso which has quite a large number of students. The Batam Tourism Polytechnic has the opportunity to provide education and training to students there regarding kombucha mocktail drinks. They will be given knowledge about this drink, and then trained in making variations of kombucha mocktail drinks with an attractive appearance.