This scientific work is the result of the analysis and study of literature that reviews the communication and information media, namely social media in the form of social networks as a very effective medium used as a medium of communication and information to convey problems or aspirations of the community, especially for regions that have not been touched by the media optimally. widely known by the general public, especially officials who are currently serving. This study has a purpose for: first, to describe the characteristics of digital age society that uses communication media. Second, describing the linkages of the media of communication with national development and Third, describing the opportunities and challenges that arise in the digital era society. And fourth, describe the efforts that must be done in the digital era.This research method is a descriptive study with a qualitative approach. Researchers conduct data collection in accordance with existing events. Then the data is analyzed by means of data collection, data reduction, data presentation then drawing conclusions or verification. The results of the study show that national development will be well realized if there is a communication medium in the form of social networks that are used by the community correctly, ethically and can be accounted for. This can be reached in the wider community with the existence of cooperation between the community and the local government, namely by conducting counseling in all places evenly.

The introduction of multicultural education based on local cultural values and school-level character building in early childhood education is essential so that children can recognize the diversity around them, be it ethnic, ethnic, religious, race, or culture. This field research of early childhood education teachers in Lampung, Indonesia, sought to determine the learning strategies teachers used in implementing multicultural education based on local cultural values and character-building at the level of early childhood education. The study found that teachers in early childhood education used contribution, enrichment, transformation, and problem-based learning strategies. While these four strategies can develop conducive learning conditions that consider students' uniqueness, a teacher needs a clear vision and goals to facilitate multicultural education. Early childhood education must provide knowledge and help develop attitudes and behaviors for all students and school members to foster and implement educational interactions based on multiethnic and multicultural values in the school environment.

Saat ini sangat sedikit  sekali anak-anak yang bisa menyanyikan lagu-lagu anak daerah Lampung.Anak-anak cenderung menyanyikan lagu-lagu yang sedang populer salah satunya lagu soundtrex film. Penelitian ini bertujuan untuk menanamkan nilai-nilai karkater pada anak usia dini melalui lagu anak-anak daerah lampung. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Adapun Teknik analisis data dalam penelitian yaitu dengan menggunakan teknik deskriptif dengan membuat gambaran yang dilakukan dengan cara pengumpulan data, reduksi data, penyajian data, dan kesimpulan. Berdasarkan hasil penelitian serta pembahasan dapat disimpulkan bahwa nilai-nilai Pendidikan karakter pada lagu anak-anak daerah lampung yang berjudul cinta Tuhan segenap ciptaannya, Kutak mainan, sanak santun, dan sanak teghtib, seperti:  religius, disiplin, mandiri, tanggungjawab, sopan santun, hormat, jujur, dan bijaksana. Melalui lagu-lagu anak daerah anak mampu mengenal, mengetahui, dan mempunyai rasa cinta daerah serta tanah air