Pertumbuhan pariwisata di Indonesia terutama di kota besar seperti Surabaya mengalami pertumbuhan yang signifikan. Salah satunya yitu industri perhotelan. Dengan adanya teknologi yang berkembang pesat, media digital digunakan dalam segala aktivitas pemasaran di industri perhotelan ini dalam rangka meningkatkan performa organisasi dari perusahaan. Penelitian ini bertujuan untuk menganalisa Pengaruh Digital Marketing terhadap Organizational Performance dengan Intellectual Capital dan Perceived Quality sebagai Variable Intervening pada Industri Hotel Bintang Empat di Jawa Timur. Terdapat 120 responden karyawan hotel bintang empat di Jawa Timur yang menjadi sampel. Teknik analisa yang digunakan adalah teknik analisis kuantitatif dengan metode path analysis
This research has a purpose to identify the impact of talent management through organization learning towards the financial performance of the listed consumer goods sector in Indonesia. Indonesia costumer goods sector has faced significant growth during the recent year, the companies are enforced to establish a competitive strategy to maintain their position in the market. Talent management should be paid attention more since it helps the company to attract, acquire, and retain the best employees that may help to maintain their position in the market as well as enhancing the performance. Based on the hypothesis test, it is true that talent management influences organization learning and financial performance. The results also reveal that some companies still need to improve the attraction activities and system to capture learning which is the first indicator of talent management and the fourth indicator of organizational learning. In addition, it was found that organizational learning as a mediator can strengthen the relationship between talent management and financial performance.
This study aims to determine the impact of team building interventions on the internal communication of Lia S Associates Branding & Design. Based on the diagnose results, the organization has a lack of internal organizational communication which results in important information not being conveyed properly and makes employee unable to make decision properly. Therefore researchers conducted team building interventions to improve internal communication. Researcher used the action research method, with three stages namely Pre ODI, ODI and Post ODI. To see the changes after the intervention researchers compared the Pre Test & Post Test results, it was found that there were insignificant changes after the intervention, This is due to the lack of organizational commitment to the intervention process so that the intervention has not been able to bring about changes
Abstrak:Perkembangan pasar modern semakin berkembang pesat, khususnya di Indonesia pada tahun 2016. Peningkatan pengguna pasar modern juga mempengaruhi para pebisnis untuk mengembangkan bisnis retail minimarket. Minimarket dikenal dengan mini pasar modern yang mengutamakan kenyamanan berbelanja dengan beberapa fasilitasnya.Hal inilah yang berdampak pada semakin tingginya persaingan untuk mempertahankan dan meningkatkan pelayanan minimarket. Penelitian ini bertujuan untuk menganalisa pengaruh dari Internal Marketing terhadap Employee Performance pada Indomaret dan indomaret Point di Surabaya dengan Marketing Orientation dan Employee Engagement sebagai variabel intervening. Penelitian ini dilaksanakan dengan menyebarkan kuisioner kepada 100 responden karyawan Indomaret dan Indomaret Point di Surabaya.Teknik analisa yang digunakan adalah teknik analisis kuantitatif dengan metode path analysis.
Kata kunci:Internal marketing, marketing orientation, employee engagement, employee performance.
Abstract:The development of modern markets is growing rapidly, especially in Indonesia in 2016. The increase in modern market users also affects the businessmen to develop the retail minimarket business. Minimarket is known for its modern mini market which prioritizes the convenience of shopping with some amenities. This has an impact on the increasing competition for maintaining and improving minimarket services.This study aims to analyze the influence of Internal Marketing on Employee Performance at Indomaret and Indomaret Point in Surabaya with Marketing Orientation and Employee Engagement as intervening variable.This study was conducted by distributing questionnaires to 45 Indomaret and Indomaret Point employees in Surabaya. Analysis technique used is quantitative analysis technique with path analysis method.
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