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This research intends to prove the causing factors: electronic word of mouth, brand image, and trust as the determinant of the online utilizing intention of streaming music platform: Spotify Premium. Moreover, this research follows the hypothesis testing design to implement this aim. To get the samples and their response, we selected 100 people in Bandar Lampung as the candidates of users of Spotify Premium based on the snowball sampling technique through the online survey. Also, we use the structural equation model with the variance approach to examine the three proposed hypotheses. After discussing the statistical results related to the hypothesis testing, we deduce that intention to use Spotify Premium is positively affected by electronic word of mouth, brand image, and trust. Additionally, brand image has the highest size effect, followed by electronic word of mouth and trust. To attract the attention of the candidates, Spotify needs to commit to keeping its motto: Listening is everything; by creating the lyrics on the video, give feedback to the suggestion and complaints on its official social media: Instagram, Twitter, and Facebook, and keep users' data secret and compensate the consumers for any losses.   Received: 25 October 2021 / Accepted: 3 February 2022 / Published: 5 March 2022

Pokdakan Maju Bersama Mesuji, which is in Sungai Badak Village, Mesuji District, Mesuji District, Lampung, is a group of economically productive people and potential entrepreneurs with fish farming activities in the form of growing consumption fish and local fish, especially snakehead fish. The difficult problems in the development of snakehead culture in Sungai Badak village, Mesuji Regency, are the limited availability of seeds and the slow growth of fish. These cause the business to be carried out on-off or suffer losses. This community service aims to increase the knowledge and skills of pokdakan members in producing continuous and quality snakehead seeds independently and stimulate job creation. This activity was carried out through Focus Group Discussions, and organizing counseling and training on snakehead fish hatchery technology and increasing the growth of snakehead fish with the application of recombinant growth hormone. Participants were given a written test to measure how successful the technology transfer is. The results obtained from this activity were that the knowledge and skills of the trainees increased from an average score of 58 to 85 in hatchery technology transfer (32%) and increased from an average score of 35 to 66 in the transfer of recombinant growth hormone application technology (31%) (scale 0- 100). The increase in the value of these participants is presumably because most of the participants are fish cultivators who are used to carrying out aquaculture activities but do not know the basics. So that with this activity it is hoped that it can improve the economy of cultivator families and make Mesuji Regency a fish center and support inclusive and sustainable economic growth. In general, the two technology transfers in this activity increased the percentage of participants' knowledge and skills by 31.5% and this activity was successful.

<p><em>A brand has a value that is delivered to the consumer. Services are everything that the consumers want to use and enjoy. In the transportation service industry, the best service is to create value services that can attract consumers to use the service. The object of ths study is consumers from the Y Generation. The Y Generation is a society group whose members are 26 years old and above, where the main two factors in relation to their needs is comfort and security. The Go-Jek brand is a well-known transportation services brand throughout Indonesia. The conclusion of this study is the high brand value of Go-Jek brand is increases the intention of using Gojek services especially from the Y Generation consumers. The implication of this study is that Go-Jek Company must utilise Y Generation consumer needs such as comfort and an alternative path for travelling so then the consumer can arrive at the destination faster. </em></p>

IntroductionEnvironmental pollution is a problem that has not been resolved. Hazardous environmental pollution arises from worldwide manufacturing activities (Chen, 2011). Therefore, besides focusing on profit, companies are rapidly exploring and researching new methods, developing new ideas, and planning new strategies to position their green brands as corporate social responsibility in environmental protection, which can be remembered by consumers and stay competitive in the market. Nowadays, more companies are easy to accept environmental protection as their social responsibility. The company's concern for environmental protection is carried out by implementing an environmentally friendly lifestyle system by showing that the entire life cycle of a product, from obtaining materials, production, sales, and consumption, to waste disposal, has minimal impact on the environment (Charter, 1991 in Wu and Chen, 2014).Green brand is defined as a specific set of brand attributes that have benefits related to reducing the brand's influence on the environment by offering environmental benefits and being able to attract consumers to make green purchases (Lidia and Lisboa, 2017). As explained by Chen and Chang (2012), companies need to focus on reducing the risk that consumers will feel about green brands by providing reliable information to help build consumer trust and also increase the perceived benefits of consumers towards green brands, so that it will increase consumer purchase intentions to buy green brands offered by companies.Companies that want to implement environmentally friendly or 'going green' practices can take advantage of ideas related to green marketing to generate and facilitate any exchange that is intended to meet consumer needs or wants (Marcus and Frenneth, 2009;Thogersen et al. 2015). Consumer awareness about the importance of preserving the environment has made many producers of various products begin to switch to using safe and environmentally friendly materials. Chen and Chang (2012) also suggest that green marketing efforts implemented by a company will lead to green purchase intention in consumers who are aware of the importance of environmentally friendly products. In this case, companies need to focus on reducing the risk that consumers will feel about green products by providing reliable information to help build consumer confidence and also increase the perceived benefits consumers feel about green products.