Improving farmers' skills is one of the objections of extension program. Agricultural instructors through extension programs help farmers in the implementation of agricultural commodities according to the procedure. The aim of this study was to determine the technical capabilities of coffee farmers, the role of agricultural extension instructors as motivators, educators, facilitators, communicators and dynamists as well as the influence of the role of agricultural extension instructors on the technical abilities of coffee farmers. The quantitative descriptive method was used in this study. The object of research was the “Tani Harapan” Farmer Group in Amadanom Village, Dampit District, Malang Regency. Census was held for the determination of respondents. Primary data were collected by means of observation, interviews, and questionnaires. Analysis of the data used was Multiple Linear Regression. The results of the study explained that the role of agricultural extension was included in the category often done with a percentage of 39.40% and the technical abilities of farmers included in the category of very capable with a percentage of 88.48%. The role as educator and facilitator has a positive effect while the motivator, communicator and dynamicator does not affect the technical ability of coffee farmers. The successful implementation of the instructor's role experienced obstacles caused by age factors. The age of the members of the farmer group is not productive, and therefore often has difficulty in understanding the material and practices provided by the instructors.

This research aims to analyse financial feasibility of red chili peppers (Capsicum annum L.) seedling business conducted at Karanganyar, Poncokusumo, Malang. The respondents were farmers who breed red chili peppers and the data collected from March to April 2018. The primary data was collected through interviews based on structure questionnaire to obtain information from selected farmers in the study area. The qualitative study is utilized to analyse the financial feasibility based from Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit-Cost Ratio (BCR), and Payback Period (PP). This study findings showed a positive NPV (IDR 15403419), IRR is 23.19%, Gross B/C is 1.05, Nett B/C is 1.13, BCR > 1 (1.05), and PP as 19 months. Despite the costly investment and development, the red chili peppers seedling business is financially feasible

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“Café & Resto Benteng Buah Naga” (“Dragon Fruit Fortress Café & Resto”) presents an innovation based on dragon fruit products, then the initial perception will determine consumer's motivation to visit the place. The research purposed to determine the consumer’s characteristics and to state the influence of motivation and perception on purchasing decisions. The research was conducted at “Café & Resto Benteng Buah Naga” in Banyuwangi Regency, East Java Province. The sampling method was accidental sampling with 100 respondents. The data analysis used was path analysis. The results show that the majority of respondents were women (68%) with the status as a student who has an income maximum IDR 1,000,000. The motivation variable partially affects the purchase decision, as it obtains a sig value of 0.036 which means   < 0.05. Variable perception obtains a sig value of 0.000 which means < 0.05, partially significant effect also on the purchase decision. It could be concluded that the consumer’s motivation and perception influence purchasing decisions at “Café & Resto Benteng Buah Naga”. The advice given is that “Café & Resto Benteng Buah Naga”  continues to develop more dragon fruit-based product variants and become their special menu at the restaurant.

Persaingan bisnis dewasa ini tidak hanya terbatas pada atribut fungsional produk melainkan sudah dikaitkan dengan merek (brand). Penelitian ini bertujuan untuk mengetahui apakah ada perbedaan ekuitas merek beserta elemen-elemennya antara Kedai kopi Janji Jiwa dengan Kedai kopi Kenangan di Kota Malang. Desain penelitian ini menggunakan metode survey dengan pengambilan sampel memakai teknik non-probability sampling. Data penelitian menggunakan data primer, diperoleh dari hasil wawancara serta pembagian kuesioner. Responden dari penelitian ini adalah konsumen dari kedua kedai tersebut, yang telah berkunjung minimal dua kali. Jumlah responden sebanyak160 orang, 80 responden Kedai kopi Janji Jiwa serta 80 responden Kedai kopi Kenangan. Analisis data menggunakan statistik deskriptif persentase dan uji beda t-test independen. Hasil penelitian berdasarkan analisis deskriptif persentase untuk variabel kesadaran merek, asosiasi merek, persepsi kualitas, dan loyalitas merek dari kedua kedai memiliki nilai yang positif. Jawaban responden didominasi oleh jawaban sangat setuju dan setuju. Berdasarkan hasil analisis uji beda t-test independen menunjukkan bahwa elemen-elemen ekuitas merek dan ekuitas merek dari kedua kedai tersebut di Kota Malang tidak memiliki perbedaan yang signifikan.