The purpose of this study is to determine the location of the custom workshop business using the criteria of NPV, IRR, PBP, PI and B/C. This research method uses a field research model with the right procedure to use the net present value method, internal rate of return, payback period, profitability index and benefit cost ratio to determine the custome workshop business. The results of the criteria obtained are that NPV>0, IRR is 29.4%, PBP is 2.75 years, PI is 1.1.48 and B/C is 1.1. This level of achievement uses the world every day, there must be activities in the custome workshop to achieve the criteria. The criterion that becomes the dominant factor is the occurrence of an increase in the profitability index. This is a criterion that states there is an increase in the benefits of the specified investment value. What causes an increase in benefits is that assets and production facilities can experience functions that are more suitable for the way they are used.

Papaya Mojosongo (MJ 9) is one of the main fruit commodities in Boyolali Regency. This research aimed to analyze the potential of Mojosongo (MJ 9) papaya as a superior commodity in Boyolali Regency. To this end, this study applied a descriptive qualitative and quantitative methods by using a case study. In this reseacrh, 25 key informants were involved in in-depth interviews and FGDs. The analytical methods used were 1) Location Quotient (LQ) analysis, 2) Business Feasibility Analysis and 3) descriptive analysis of papaya agribusiness potential from various aspects. The results showed that the potential for developing Mojosongo papaya (MJ 9) agribusiness is quite significant and it is feasible to be developed as a leading commodity in Boyolali Regency. This is due to several reasons. 1) the LQ values of papaya agribusiness in 2019 and 2020 were 5,83 and 4,03. An LQ value of more than 1 indicates that the commodity is a regional superior commodity. 2) The results of the R/C ratio analysis were 1,79; with NPV value of Rp 5,706,633 and IRR value of 145,39% per year. An interest rate higher than 20% per year indicates that MJ9 papaya agribusiness is efficient and profitable. 3) The potential for the development of Papaya Mojosongo Agribusiness (MJ 9) is significantly promising because it absorbs a lot of labor and contributes to the economy. This business is also a basic economic sector, a sustainable and renewable business that does not conflict with social and cultural norms. Moreover, this agribusiness has a high absorption capacity due to its large market. The results of this research can serve as a reference for policy making strategies in developing MJ 9 papaya agribusiness in Boyolali today and and in the future.

Produk makanan ringan keripik singkong merupakan salah satu produk yang sedang berkembang di pasar. Salah satunya di Desa Puntukrejo, kabupaten Karanganyar. Produsen keripik singkong di desa tersebut baru berjumlah satu orang yaitu usaha keripik singkong yang dimiliki oleh Bapak Ibnu Kurniawan dan belum memiliki nama UMKM. Kendala yang dihadapi oleh mitra yaitu pada proses pengemasan, produk masih dikemas dengan cara tradisional yaitu dengan menggunakan plastik dan lilin untuk merapatkan sisi kemasan. Oleh sebab itu, produk yang dihasilkan rawan dengan resiko ketengikan dan tidak dapat disimpan dalam waktu yang lama (daya umur simpan rendah) yang berakibat pada penurunan kualitas produk. Selain itu, desain kemasan juga masih berbentuk sederhana dan kurang menarik. Padahal desain kemasan merupakan salah satu faktor penentu konsumen dalam membeli produk. Selain itu, adanya pandemi covid 19 menyebabkan omzet penjulan semakin menurun. Keterbatasan sumber daya manusia, juga menjadikan pembukuan/laporan keuangan mitra belum tercatat dengan baik serta pemasaran yang dilakukan belum mengoptimalakan digital marketing, sehingga jangkauan pemasaran belum terlalu luas. Maka dari itu, tim pengabdi mempunyai gagasan untuk bekerjasama dengan mitra untuk membuatkan desain kemasan yang menarik sehingga dapat meningkatkan daya beli konsumen yang berdampak pada peningkatan nilai tambah produk dan profitabilitas usaha. Metode yang digunakan dalam kegiatan pengabdian ini yaitu Participatory Rural Appraisal (PRA), yaitu sebuah metode pemberdayaan yang menekankan partisipasi aktif mitra dari perencanaan sampai dengan evaluasi program. Kegiatan utama dalam pengabdian ini dibagi dalam tiga tahap. Tahap pertama dengan menggunakan metode instruksional dan dialogyaitu melalui kegiatan sosialisasi optimasi desain kemasan menarik serta digital marketing. Tahap kedua dilakukan dengan pengemasan produk dengan desain kemasan baru. Tahap ketiga dilakukan pemasaran produk dengan mengoptimalkan digital marketing. Manfaat dari program ini adalah terwujudnya pemberdayaan masyarakat dengan pembuatan desain kemasan yang menarik dan digital marketing. Harapannya omzet penjualan mitra semakin meningkat. Luaran yang direncanakan dalam program ini adalah publikasi jurnal berISSN.

Papaya Mojosongo (MJ 9) is one of the main fruit commodities in Boyolali Regency. This research aimed to analyze the potential of Mojosongo (MJ 9) papaya as a superior commodity in Boyolali Regency. To this end, this study applied a descriptive qualitative and quantitative methods by using a case study. In this reseacrh, 25 key informants were involved in in-depth interviews and FGDs. The analytical methods used were 1) Location Quotient (LQ) analysis, 2) Business Feasibility Analysis and 3) descriptive analysis of papaya agribusiness potential from various aspects. The results showed that the potential for developing Mojosongo papaya (MJ 9) agribusiness is quite significant and it is feasible to be developed as a leading commodity in Boyolali Regency. This is due to several reasons. 1) the LQ values of papaya agribusiness in 2019 and 2020 were 5,83 and 4,03. An LQ value of more than 1 indicates that the commodity is a regional superior commodity. 2) The results of the R/C ratio analysis were 1,79; with NPV value of Rp 5,706,633 and IRR value of 145,39% per year. An interest rate higher than 20% per year indicates that MJ9 papaya agribusiness is efficient and profitable. 3) The potential for the development of Papaya Mojosongo Agribusiness (MJ 9) is significantly promising because it absorbs a lot of labor and contributes to the economy. This business is also a basic economic sector, a sustainable and renewable business that does not conflict with social and cultural norms. Moreover, this agribusiness has a high absorption capacity due to its large market. The results of this research can serve as a reference for policy making strategies in developing MJ 9 papaya agribusiness in Boyolali today and and in the future.