Research on implicit prejudice suggests that target person judgments may be affected by unintentional, but well-learned, cognitive associations. Ethnicity, gender, and smiling or nonsmiling expression were varied as cues in White college students' perception tasks. The results of a factorial experiment are included as well as a discussion of the implications.La investigación sobre prejuicios implícitos sugiere que los juicios del individuo en cuestión pueden ser afectados por asociaciones cognitivas involuntarias, pero bien aprendidas. Se variaron la etnicidad, el género y la expresión sonriente o carente de sonrisa como entradas para las pruebas de percepción de estudiantes universitarios Blancos. Se incluyen los resultados de un experimento factorial, además de una discusión sobre las implicaciones.

Effects of modeling on car safety belt use were investigated in a field experiment. Modeling, anticipated trip length, and gender of the model were manipulated in a 2 × 2 × 2 factorial design. Sixty‐four female college students were told that they were to participate in an experiment that would take place in another location, requiring a drive either of less than one mile or of several miles. The driver either used or did not use a safety belt. Subjects' belt use was significantly related to the model's behavior. When the driver used a safety belt, 77.4% of the subjects used one; when the driver did not use a safety belt, only 313% of the subjects used one. A significant effect for trip length was also found. In the long trip condition, 71.9% of the subjects used a belt; in the short trip condition, 35.5% used one. Results are interpreted as support for a social learning theory approach to increasing voluntary safety belt use.

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