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The article deals with the problem of new conception of the "female" fiction prose as an independent discourse with special outlook and gender meaningful concepts. The article reveals the meaning of the notion "discourse of the modern female prose" described as complicated sociocultural phenomenon or the reflection of gender-motivated female consciousness revealed in the process of fiction text creation by women-authors. All mentioned features are very important and actual nowadays because the female prose is rapidly developing and represents the certain part of the national worldwide. The fiction texts by the woman-authors are considered to be the female discourse characterized with special outlook and gender-associated language peculiarities and it represents the female language person. The female prose texts undoubtedly reflect new aspects of woman's role and place in the world and also firm stereotypes of man-woman relationships and they created the model for woman the lack of which is felt in modern society.

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The article is devoted to the study of polycode in academic discourse. The purpose of the article is to describe polycode as one of the parameters of academic discourse, understood as a complex social and communicative activity in education. Academic discourse includes subjects, objects, and products of communication in a particular social environment. The article raises the question of the use of polycode in the educational environment at the university. Polycode is understood as a strategy, or a technique by which participants of communication are influenced by complex code systems. It is proved that in the terms of modern technological progress, new technologies help to use the effective ways of presenting information during academic discourse based on computer technologies, various resources and services, that is a combination of various semiotic codes. Linguocognitive and linguopragmatic approaches are actual in the determination and selection of semiotic codes, both verbal and non-verbal and necessary for certain educational situation. The study emphasizes that most modern texts are multimodal, created and represented by various semiotic codes and channels, as well as modes (image, writing, speech, etc.) of communication.