The relevance of the research is determined by the rapid development of the information society and the growing need to receive new information. The research aims to consider information coverage tools, as well as to reveal their role and place in the system of information space. The conducted research enabled to determine the role and place of information coverage tools in the information space. The authors formulated the definitions of the phenomena "information space" and "information coverage". The role of the press service as an information coverage tool was studied in detail, as well as the interdependent effectiveness of information coverage of events in the mass media and mass communication which takes into account the interests of target audiences. The research findings can be used in the organization of news coverage, the work of press services, as well as public and commercial public relations departments.

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The article analyses lyrics of folk songs that carry the most typical national characteristics and reflect socio-cultural relationships and principles of their expression in language. The authors present the findings of the dominant and comparative analysis of the semantics of lexical units in the source material. The study emphasizes the fact that the group of verbs that denote "grief and suffering" is the dominant one in Russian and English folklore. It is shown that more than one interpretation of lexemes in different languages is possible during the analysis of a folklore text. The authors claim that the emotion "grief and suffering" plays an important role in both Russian and English folklore. The novelty of the research stems from the fact that the specific features of the category of emotiveness are studied on the material of folk songs in two languages, so that it is possible to establish differences both in the expression and the description of emotions of the representatives of two different nations, which in turn points at a certain specificity of their mentality. The relevance of the study is determined by the need to identify ways of how emotions are expressed in English and Russian linguistic worldviews, since emotions are an integral component of spiritual culture and reveal a subjective interpretation of the reality by means of different languages, thus being an interesting linguistic issue. Key words: folk song lyrics, emotiveness, emotion, dominant analysis, lexeme, usage frequency IntroductionIn this article, considered folk songs were chosen due to their cultural and linguistic significance: the folk song lyrics, being the product of folk art, always reflects the situation typical for the time of its creation and the features of a national worldview. Emotions are not only a way of reflecting reality, but they can also act as an object of reflection since people seek to express how they feel about the world and themselves in this world. Regarding this aspect, the emotive function is inherent in any language and, therefore, any language has special emotive markers incorporated in the emotional code of this language as a separate cognitive-emotional structure of its cultural and linguistic code. Bicultural linguistic persona's mastery of this function is the most important cognitive component of his communicative competence.

This paper focuses on studying the lexical features of color designations in English and Russian, as color vocabulary has differences in word formation, associations, the richness of meanings, and stylistic features. The methodological basis of the study comprises works of such domestic and foreign researchers as E. V. Krapivnik, V. G. Kulpina, S. G. Shafikov, G. V. Struchalina, B. Berlin, and others. The Russian and English language students will understand better the linguistic and cultural specifics of color designations in fiction texts. The outcomes of this work will help in preparing academic courses in English and Russian Stylistics, Lexicology, and Translation Studies. This work will help students and all those who study Russian and Russian languages better understand the linguistic and cultural specifics of color meanings in texts of artistic orientation. The work results will help to prepare courses on the stylistics of the English and Russian languages, Lexicology, and Translation Studies.

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