The term ''emoticons''-short for ''emotion icons''-refers to graphic signs, such as the smiley face, that often accompany computer-mediated textual communication. They are most often characterized as iconic indicators of emotion, conveyed through a communication channel that is parallel to the linguistic one. In this article, it is argued that this conception of emoticons fails to account for some of their important uses. We present a brief outline of speech act theory and use it to provide a complementary account of emoticons, according to which they also function as indicators of illocutionary force. We conclude by considering how our analysis bears upon broader questions concerning language, bodily behavior, and text.

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In the first section of this paper I review Measurement Theoretic Semantics -an approach to formal semantics modeled after the application of numbers in measurement, e.g., of length. In the second section it is argued that the measurement theoretic approach to semantics yields a novel, useful conception of propositions. In the third section the measurement theoretic view of propositions is compared with major other accounts of propositional content.