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We assessed the role of saliency in driving observers to fixate the eyes in social scenes. Saliency maps (Itti & Koch, 2000) were computed for the scenes from three previous studies. Saliency provided a poor account of the data. The saliency values for the first-fixated locations were extremely low and no greater than what would be expected by chance. In addition, the saliency values for the eye regions were low. Furthermore, whereas saliency was no better at predicting early saccades than late saccades, the average latency to fixate social areas of the scene (e.g., the eyes) was very fast (within 200 ms). Thus, visual saliency does not account for observers' bias to select the eyes within complex social scenes, nor does it account for fixation behavior in general. Instead, it appears that observers' fixations are driven largely by their default interest in social information.

The present study examined how social attention is influenced by social content and the presence of items that are available for attention. We monitored observers' eye movements while they freely viewed real-world social scenes containing either 1 or 3 people situated among a variety of objects. Building from the work of Yarbus (1965/1967) we hypothesized that observers would demonstrate a preferential bias to fixate the eyes of the people in the scene, although other items would also receive attention. In addition, we hypothesized that fixations to the eyes would increase as the social content (i.e., number of people) increased. Both hypotheses were supported by the data, and we also found that the level of activity in the scene influenced attention to eyes when social content was high. The present results provide support for the notion that the eyes are selected by others in order to extract social information. Our study also suggests a simple and surreptitious methodology for studying social attention to real-world stimuli in a range of populations, such as those with autism spectrum disorders.

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