The privatization of the Internet meant not simply a passage from a state-logic organization to an economic one but something more complex. The year 1995 marked a disruption when the National Science Foundation (NSF), the public agency that controlled and exploited the network, transferred its regulatory responsibilities to the private sector. Despite the system’s provision of free access to information, the Internet’s entire economic logic was modified when advertising became the standard norm. The objective of this article is to summarize the history of the Internet and the points that are important to understanding its actual political and economic logic via an emphasis on social networking sites. Our argument also involves a Marxist critique of a theoretical element that Fuchs has contributed to this discussion.
Doctor Who (1963–89, 1996, 2005–) is a remarkable example of how storytelling and marketing strategies can be assembled. Its fiftieth anniversary special was broadcast simultaneously in 2013 in ninety-three countries on TV (with a peak audience of 10.6 million on BBC One alone) and was also screened in more than 1,500 movie theaters after fan mobilization on Twitter. We show how this fan mobilization influenced the BBC's strategy to broadcast the special in Brazilian territory.
Este artigo tem como objetivo explicar de que forma funcionam esses dispositivos que tem como finalidade a posição geográfica e o senso de localização através de ferramentas altamente tecnológicas. Suas utilidades vão de aprimoramento das relações de consumo à produção de conteúdo Jornalístico mudando significativamente a forma como os usuários absorvem a informação. A partir disso, este trabalho realizou uma pesquisa de campo a partir de análises de diversos pesquisadores na área e também um breve mapeamento de portais que utilizam a hiperlocalidade como recurso na produção de conteúdo no Brasil
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