The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want. This study aims to determine the effect of brand trust on brand attachment, brand familiarity on brand attachment, and brand experience on brand attachment. Sampling using a purposive sampling technique. The data collection instrument used a questionnaire with a Likert scale. The questionnaire has been tested and has met the validity and reliability requirements. Data analysis was performed using multiple linear regression analysis. The results of data analysis show that brand trust has a positive effect on brand attachment, brand familiarity has a positive effect on brand attachment, and brand experience has a positive effect on brand attachment. Thus it can be concluded that brand trust, brand familiarity, and brand experience significantly influence brand attachment partially.

<em><span lang="EN-US">Currently,</span><span> the</span><span lang="EN-US"> lifestyle of modern society is changing, due to the support of increasingly sophisticated technology. Technology makes it easy for users to carry out various activities very easily. One form of this technology is the smartphone, </span><span lang="EN-US">it</span><span>’</span><span lang="EN-US">s a multifunctional tool that can replace various products and functions in one hand. In addition to entertainment, smartphones are also used for work, and even make financial transactions very easily. However, risks can occur with the existence of these advanced technologies. Perceptions of the ease of use of technology and consumer confidence can reduce the risks faced. This study uses an e-wallet object for further analysis. The purpose of this study was to determine the factors that influence the intention to use </span><span>the </span><span lang="EN-US">e-wallet. The sample of this study was young people, from 300 students who were determined by quota sampling technique, while the research instrument used a questionnaire </span><span>that</span><span lang="EN-US"> was tested for validity and reliability before data analysis. </span><span>A m</span><span lang="EN-US">ultiple linear regression analysis method</span><span>s</span><span lang="EN-US"> was used to test the hypothesis proposed in this study. The results of this study indicate that perceived usefulness, perceived ease of use, and trust have a significant and positive effect on </span><span>the </span><span lang="EN-US">intention to use </span><span>the </span><span lang="EN-US">e-wallet, while perceived security has no significant effect.</span></em>

Kegiatan Pengabdian “Abdimas Series 2” ini dilakukan oleh TIM Fakultas Ekonomi untuk  memenuhi permintaan HIPMI Kabupaten Purworejo  dalam rangka memberikan pendidikan dan pelatihan pada anggotanya pemulanya, agar memiliki pengetahuan dan menambah wawasan dalam berwirausaha. Pengabdian dilakukan dalam kegiatan webinar, materi yang disampaiakan meliputi etika berbisnis online, Branding dan Positioning serta pemanfaatan Teknologi informasi dalam Bisnis. Karena keadaan masih Pandemi maka kegiatan pengabdian dilakukan secara daring dengan media zoom meeting dalam kegiatan webinar series. Kegiatan berjalan dengan lancar sesuai tujuan yang telah ditetapkan.

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