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This article considers the features of a modern young journalist’s work when he / she uses digital media. The student journalists’ work shows the formation of multi-identity (or poly-identity) as a way of a journalist’s self-presentation. A modern young journalist is not rigidly attached to one media; the digital format makes it possible to work in various media, combining the placement of information in electronic form. The transition of the media to digital formats has made it possible to work efficiently and get rid of the border between a professional and non-professional journalism; anyone can post information in modern media using websites, special mobile applications and other means. In order to analyze the multifunctional (poly-functional) self-identification of a modern young journalist, a study of journalist students was conducted. Interviews and surveys were used, as well as an initial questionnaire, which made it possible to identify the most promising students for further study. The research has fixed that in digital reality, a journalist is not fixed in one media, his / her work is favorably distinguished by the ability to generate and select content for several media. In a number of media outlets, such as radio and television, the journalist is required to be present at the location of the recording / video recording, but in most modern mass media the generation of content is in no way connected with the presence of the media in the location. As a result, the phenomenon of the journalist’s vague self-identification arises: a journalist simultaneously runs several projects, participates in various mass media, and finds it difficult to answer the question of who he / she works and what he / she does. without a permanent job and a fixed range of responsibilities. He / she cannot articulate clearly his / her identity without a permanent job and a fixed range of responsibilities. Keywords: Digital media, youth media, self-identification, digital journalist

The object of this research is the text component of Internet meme as a signifier of special type. The subject of this research is the peculiarities of text captions to the images posted in the Russian-speaking and English-speaking segments of the Internet. The authors dwell on such aspects as the syntactic, theme-rhematic, and orthographic peculiarities of the text component of Internet memes. Special attention is given to the problem of intentional misspellings in text captions. In most cases, namely the text actualizes the image; the memes usually involve film stills, drawings, and photo images, and text captions turn these images into the relevant Internet memes. The main conclusions lies in determination of the peculiarities of the text part of creolized Internet memes on all linguistic levels. Due to the specificities of Internet memes, the texts usually represent short sentences. The syntactic structure of used phrases often resembles a marked construction, and in a number of instances with intentional misspellings. The novelty of this research lies in the analysis of Internet memes from the perspective of linguistics. Although there are Russian and foreign research dedicated to semiotic and communicative components of the Internet memes, as well as their evolution and transformations, the analysis of linguistic component is carried out for the first time.

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Digitalization, the development of the Internet and media technologies lead to transformation not only of functions of journalism, but also to the analysis of the conceptual model of a journalist, which also gives a result in a literary text. Viktor Pelevin subtly captures emanations of this kind and, at least allegorically, but quite accurately represents them in postmodernist artistic text. In the article we will focus on the study of the image of a journalist as the author of a media text and his role in shaping reality, presented in Pelevin's works. The material of the study was the novels "The Sacred Book of the Werewolf" (2004) and "Empire V" (2006). The paper presents the results of the analysis of media space, implemented in the works of V. Pelevin, which is the subject of the study. The novelty of the work is due to the fact that for the first time the role of journalism in the formation of the chronotope of a postmodernist work is analyzed on the example of V. Pelevin's novels. A successful attempt has been made to apply the knowledge of online news journalism to media texts in the structure of a work of art. Cultural-historical, structural-typological methods and structural analysis were used. The article is devoted to the study of the media space, which is considered as a simulacrum of reality, in the structure of the artistic world of a postmodern work. It is proved that the media space created by journalists is mosaic, its boundaries are conditional, blurred or completely absent, in the organization of space at different levels we see a rhizomatic structure, the author often uses the mirror principle.