Muhammad Rizki, 2021 “Analysis of Product Diversification on Purchase Decisions at the Seruit Hj. Yohana Metro City". Faculty of Economics and Business, University of Muhammadiyah Metro. Supervisor: (1) Ery Baskoro, S. E,. M. M and Supervisor (2) Yateno, S.E., M. M.   This study aims to determine the analysis of product diversification on purchasing decisions at the Seruit Hj Restaurant. Yohana Metro City. By distributing questionnaires in the form of questions about product variety, product size and product shape towards purchasing decisions. Then processed with SPSS version 22 with the classical assumption test approach with the methods of normality, linearity, homogeneity. This study uses quantitative methods with multiple linear regression analysis, partial test, F test, determination to determine product variety, product size and product shape on purchasing decisions. The results showed that simultaneously product variety, product size and product form Partial research showed that product variety had a positive and significant effect, product size had a positive and significant effect and product form had a positive and significant effect on purchasing decisions. Keywords: product variety, product size, product shape, purchase decision

Penelitian ini bertujuan untuk mengetahui apakah citra merek, kepercayaan dan harga berpengarpositif terhadap keputusan pembelian pada Distro Legacy. Metode penelitian yang digunakan adapenelitian kualitatif dan kuantitatif. Dalam penelitian ini alat analisis yang digunakan adalah analiregresi linier berganda untuk mengetahui variabel dependen dan independen dengan alat bantu progrkomputer yaitu SPSS 22 for Windows. Hasil penelitian yang dilakukan oleh peneliti adalah 1) Variacitra merek tidak berpengaruh positif terhadap keputusan pembelian, 2) variabel kepercayaan secsimultan berpengaruh terhadap keputusan pembelian, 3) variabel harga secara simultan berpengaterhadap keputusan pembelian, 4) secara simultan variabel citra merek, kepercayaan dan haberpengaruh terhadap keputusan pembelian pada Distro Legacy.

This study aims to see the effect of job training, employee empowerment and work environment on employee performance at the Federal International Finance (FIF) Kotabumi.This research was conducted on FIF Kotabumi employees in 2020. By distributing questionnaires in the form of questions about job training, employee empowerment, work environment and employee performance. Then processed with SPSS version 16 with the classical assumption test approach with the methods of normality, linearity, homogeneity.This research uses quantitative methods with multiple linear regression analysis tools, partial test, F test, determination to determine the effect of job training, employee empowerment and work environment on FIF employee performance.The results showed that simultaneously job training, employee empowerment and work environment on employee performance. Research partially shows that job training has no positive and significant effect, while employee empowerment and work environment have a positive and significant effect on employee performance. Keywords: Job Training, Employee Empowerment, Work Environment,EmployeePerformance

ABSTRAK   AstikaTantriS,Nyoman. 2021. Analisis Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Online Shopee Studi Kasus Pada Masyarakat Di Kelurahan Trimurjo Lampung Tengah. Skripsi. Program Studi Manajemen. Fakultas Ekonomi dan Bisnis. Universitas Muhammadiyah Metro. Pembimbing (i) Ery Baskoro, S.E., M.M. Pembimbing (ii) Nina Lelawati, S.E., M.M.            Peningkatan jumlah pengunjung toko online Shopee dan telah menggeser toko online lainnya serta menempati peringkat pertama sebelumnya dan menjadi penguasa pasar elektronik Indonesia dengan cangkupan pasar sebesar 71% dibandingkan dengan kompetitor lainnya. Terutama di masa pandemi covid-19 sangat layak jika peningkatan jumlah pengunjung shopee mengalami peningkatan yang cukup tinggi, karena kebutuhan hidup semakin meningkat dan akan selalu bertambah setiap harinya namun tidak dapat melakukan perbelanjaan secara offline, sehingga berbelanja secara online menjadi alternative bagi masyarakat untuk memenuhi setiap kebutuhan dan keinginan. Metode yang digunakan dalam penelitian ini yakni explanatory survey. Metode explanatory survey digunakan untuk memprediksi dan menjelaskan hubungan atau pengaruh dari suatu variabel ke variabel lainnya .Penelitian ini bertujuan untuk menguji pengaruh promosi (X1), kemudahan (X2), harga (X3) dan kenyamanan (X4) terhadap keputusan pembelian (Y) pada toko online Shopee. Hasil penelitian ini menunjukan bahwa promosi dan harga tidak berpengaruh secara signifikan terhadap keputusan pembelian . Sedangkan kemudahan dan kenyamanan berpengaruh secara signifikan terhadap keputusan pembelian. Kata Kunci: promosi, kemudahan, harga, kenyamanan, keputusan pembelian.                 ABSTRACT   AstikaTantriS,Nyoman. 2021. Analysis of Factors Affecting Purchasing Decisions at Shopee Online Stores Case Studies on Communities in Trimurjo Village, Central Lampung. Essay. Management Study Program. Faculty of Economics and Business. Muhammadiyah Metro University. Advisor (i) Ery Baskoro, SE, MM Advisor (ii) Nina Lelawati, SE, MM             The increase in the number of visitors to Shopee's online shop and has shifted other online stores and was ranked first before and became the ruler of the Indonesian electronic market with a market coverage of 71% compared to other competitors. Especially during the Covid-19 pandemic, it is very feasible if the increase in the number of shopee visitors has increased quite high, because the needs of life are increasing and will always increase every day but cannot shop offline, so shopping online is an alternative for people to fulfill every needs and wants. The method used in this research is explanatory survey. The explanatory survey method is used to predict and explain the relationship or influence of one variable to another. This study aims to examine the effect of promotion (X1), easiness (X2), price (X3) and convenience (X4) on purchasing decisions (Y) on Shopee's online shop. The results of this study indicate that promotion and price do not have a significant effect on purchasing decisions. Meanwhile, convenience and comfort have a significant effect on purchasing decisions. Keywords: promotion, easiness, price, convenience, purchase decision.

In the face of increasingly fierce business competition, businessmen are required to be able to develop their business appropriately. In business development there are a number of tasks and processes aimed at achieving good business opportunities. Chicken farming business is a type of business that has very good potential in the world economy. This study aims to determine matters related to internal factors (strengths and weaknesses) and external factors (opportunities and threats) as well as to determine the strategy for developing a broiler business in Bangun Rejo Village, Gunung Sugih District. The researcher used a qualitative research design. The subject of this research is the owner of a chicken slaughterhouse in Bangun Rejo Village, Kotagajah District. The object of this research is the analysis of the development strategy of the broiler business. Data collection techniques using interview and observation techniques. This research was analyzed using IFAS and EFAS methods, IE matrix, SWOT matrix. The results showed that the internal environmental conditions in the form of strength were high quality products, affordable prices, using direct distribution channels, very optimal promotions, high employee job satisfaction, conducive working conditions. The weakness of this business is that the products produced are less varied, the pricing is different, the delegation of tasks is still weak. External conditions concerning opportunities are able to increase job opportunities, increase people's income, get support from the community. While the threat is the presence of competitors.   Keywords: Business Development, Chicken Slaughter, EFAS, IFAS, IE, SWOT.