As an appreciation for creative works, the Indonesian Film Festival (FFI) and the Indonesian Film Appreciation (AFI) aimed at giving an award for the best work. The interesting part was the implementation of AFI 2015 emerged several award categories such as Appreciation for the Local Government and Film Criticism Appreciation. This occurred in the midst of concerns about the development of Indonesian film industries which tend to be stagnant. Film communities tried to give fresh ideas and break the film market. This new award can certainly be seen as an effort through the film festival program in spurring the film industries with creative work of educating the nation's children, especially film as a "cultural builder". Film is a cultural construction. In America, the country where the Hollywood film industry is the mecca of film generation, people still debate the cultural influence of Hollywood on social phenomena. Sociologist Norman Denzim said that drinking shows in US films have influenced the misleading romanticism of alcoholism in public consciousness (Vivian, 2008: 160). On the other hand, borrowing Adorno's term, the film has carried the culture industry powerless with market power. Discussing the media industry leads to the film media economy, as the focus of Indonesian filmmakers today. For most producers, award-winning films at international film festivals are "less meaningful" when they are not in box office positions. This paper proposed to reveal the economic attractiveness of the film media and the quality of Indonesian film content in accordance with the Republic of Indonesia Act. Number 33 of 2009 on Film. It stated that the film has a function: culture; education; entertainment; information; the driving force of creative work; and economy.

Dilan 1990 is a teenage film with the highest number of viewers in 2018, which reached 6,315,664.  The success of  Dilan 1990 is inseparable  from the culture industry's strength, which can mobilize public interest through reliable publication and marketing. The success of the film Dilan carrying the characters of Dilan and Milea as teen idols raises concerns about the identity of adolescents who are laden with violent symbols. This is because the content and theme of the story in the 1990s were constructed with Dilan's character, who liked to fight. For this reason, this study aims to analyze the construction of adolescent identity and social violence in the 1990 Dilan film. This research method uses a qualitative approach with an interpretative paradigm. Data Analysis Method uses narrative analysis of film subtitles with the Vladimir Propp analysis model. The unit of analysis in this study is the film Dilan 1990 (2018). Data collection techniques are conducted with text analysis, literature study, observation, and documents. This study concludes that social violence among adolescents is constructed in the cinema through adolescents' identity, both verbal violence and physical violence in the school environment and outside of school. Young men carry out social violence to young women who describe gender inequality, which refers to social violence due to cultural factors.

The lack of standardization of website display in the scope of organizations that have many branch offices / verticals in Indonesia is still a problem and has a counterproductive effect on the image of the organization. The presence of Microweb is a solution to the problem within the Directorate General (Directorate General) of Treasury of the Ministry of Finance, this research aims to measure the influence of Microweb public relations media quality on the image of the organization. This research uses descriptive quantitative method with the population that is responsible for the public relations vertical office under the Directorate General of Treasury as the end-user who sees and operates microweb from the internal organization. Data Collection Method using questionnaires aimed at 70 samples. Sampling technique using proportional random sampling method, which then processed data using simple regression analysis. Dependent variables in this study are the image of the Directorate General of Treasury of the Ministry of Finance measured using the theory of image elements, while the independent variable is Microweb Quality as measured by the WebQual 4.0 method. Statistical results show a positive correlation between microweb quality to the image of the Directorate General of Treasury. Based on the research data, it was also concluded that the most Ability influential microweb quality indicators are Ease of Operation (95.7% positive response) and Visual Affairs (92.8% positive response), while in terms of imagery, it was concluded that respondents gave the highest value to Microweb's ability to improve the character of a professional organization (95.7% positive response).

Instagram is one of the social media that has the concept of visual interaction. Various photo and video content on Instagram sometimes triggers and influences people to form a different self-image to their lives in the real world. The purpose of this study was to find out the effect of Instagram use on student self-image. The independent variable is Instagram Usage, and the dependent variable is Self-image. This research uses quantitative methods, with data collection techniques using questionnaires, documentation, and literature studies. The data analysis method uses a validity and reliability test, product-moment, correlation coefficient, determination coefficient, hypothesis test, and simple linear regression test. Data processing using SPSS program version 25.00. The number of respondents was 93 people out of 1230 Communication Management students of the STIAMI Institute. Sampling technique using simple random sampling with Slovin formula. Based on Dramaturgy Theory about self-image, the results also showed in the T-test hypothesis was accepted, and the product-moment correlation test stated there is a significant positive relationship between Instagram use and self-image. The confines determination test results showed that Instagram's effect on self-image has a fairly high percentage. R Square value is 0.638 or 63.8%. With a high percentage value, Instagram users, especially students, should be smarter and wiser to use Instagram. With a positive motive of use, it will not cause a bad self-image of a person.

Customer Relationship Management (CRM) is an approach to identifying, attracting, and improving relationships between companies and customers. Karya Anak Bangsa Inc. (Gojek) with its application Gopay, gave rise "Gopay Payday" program as a customer relationship management to decide the brand equity level of Gopay application users. Brand Equity plays an important role because brand equity forms the name of the company's image and reputation, even as determining to make company goals. The purpose of this research analyzes the influence of the Gopay Payday program as a customer relationship management on Gojek brand equity (Karya Anak Bangsa Inc.). This research uses quantitative descriptive, and the method is a purposive sampling technique within 100 respondents as the sample. The data analysis technique used SPSS 25.0 for Windows computer software tools. The results of this study show that there is a significant influence on customer relationship management by 24.2% against brand equity. It means the better the Customer Relationship Management, the Brand Equity of the company will increase.