Abstrak. Penelitian ini bertujuan untuk menguji keterkaitan variabel Corporate Social Responsibility (CSR), Corporate Image dan Customer Loyalty. Data diperoleh dengan menyebarkan kuesioner yang sudah diuji validitas dan reliabilitasnya pada 170 responden dengan kriteria konsumen yang memahami CSR serta pernah menggunakan jasa dari sebuah hotel yang sudah menerapkan CSR. SEM digunakan untuk menguji model penelitian dan menguji semua hipotesis yang diajukan. Hasil penelitian menunjukkan bahwa model fit dan CSR berpengaruh baik secara langsung maupun melalui Corporate Image terhadap Customer Loyalty. Oleh karena itu, untuk meningkatkan Corporate Image dan Customer Loyalty, manajer dapat mengelola praktik CSR dengan baik. Penelitian ini diharapkan dapat berkontribusi dalam membantu perusahaan untuk memanfaatkan peran CSR.Abstract. This study discusses the variables related to Corporate Social Responsibility (CSR), Corporate Image and Customer Loyalty. Data obtained with questions that have been submitted validity and reliability of 170 respondents with consumer advice that questions CSR and have used the services of hotels that have implemented CSR. SEM is used to answer the research model and answer all proposed hypotheses. The results showed that the fit and CSR models prove both directly and through the Corporate Image of Customer Loyalty. Therefore, to improve Company Image and Customer Loyalty, managers can manage CSR practices well. This research is expected to contribute in helping companies to take advantage of the role of CSR.

This community service activity aims to increase understanding and skills on how to compete by implementing sharia marketing strategies. Understanding this strategy is very important as a first step in successful marketing in the future considering that there are great opportunities for implementing sharia marketing in Indonesia, where the majority of the population is Muslim. PKM activities are carried out using education, training and discussion/consultation methods. Submission of material followed by practice solving cases and continued with discussion and consultation of problems faced by participants as small business actors considered appropriate to the characteristics of PKM participants. The participants of this activity were 25 students of the Cordova College of Entrepreneurship. The activity was carried out effectively because it succeeded in increasing the participants' knowledge, understanding and skills regarding the concept of Sharia marketing.

The current technology, whose acceleration rate is high-speed, cannot be denied. You can see that all the tools are getting more advanced, and anything is quicker and easier. Especially now, everyone can do anything via smartphones, from reading newspapers to paying bills to shop online. Consumers need to open a smartphone, select the desired item, make payments and wait for the goods to arrive in front of their house (Sazali & Rozi, 2020). The presence of smartphones and online shopping makes communication between consumers and a particular company or brand easier (Parvin et al., 2020). Another more straightforward thing is that some sellers allow cash on a delivery payment system or goods pay when they arrive home. The following reason why online shopping is more popular now is that the price is lower, there is no need to come directly to the store, the area is not a barrier for consumers, it can access 24 hours, and there is even a free shipping fee (Muljono et al., 2018). The many conveniences that can obtain in shopping online make Indonesians more consumptive. But here's a positive that marketers should quickly grasp. Given the substantial population of Indonesia, and also have the characteristics of each individual. The diverse characteristics of the Indonesian population and the needs and desires of consumers for the products that consumers will buy are different. For example, in terms of sports goods (Nike, Adidas, and Reebok), fast fashion (Zara, H&M, Uniqlo), and also smartphones (Apple, Samsung, and Huawei). The shift in online behavior currently happening in Indonesia is a new opportunity (Nurjanah et al., 2019). The number of these factors is a challenge for marketers to increase sales and reach the target market. In the past, social media was created only as a means of entertainment for its users. Still, now social media is a source of consumer information, and the evolution of social media use is pervasive in the business world (Yuan et al., 2021). Keywords: Brand trust, online brand community trust, brand attachment, repurchase intention, positive eWOM intention

Objective - The rapid development of information technology brings a significant change in society. The presence of social media makes a shift in people's behavior. From various circles and almost everyone owns and uses social media as a means to obtain and convey information to the public. The purpose of this research is to test and analyst the factors that affect positive eWOM intention on social media. Methodology/Technique - The sample used in this study were 225 respondents using purposive sampling method. The sample used in this study are customers who have social media, access social media for the last 6 (six) months and make online purchases on these social media. Findings - Hypothesis testing is done by using the structural equation model (SEM) method with the help of AMOS software. Novelty - For further research, we can also add and analyze additional factors that affect positively eWOM intention on social media, namely CSR engagement. Type of Paper - Empirical Keywords: Brand trust; online brand community trust; brand attachment; repurchase intention; positive eWOM intention. JEL Classification: M31, M3.