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The awareness of job providers to employ people with disabilities is directly proportional to the participation of persons with disabilities in the formal work sector which is relatively low. Another problem faced by persons with disabilities is a negative stigma attached to them. This research was conducted to find out persuasive communication conducted on the Advocacy of LSM Saujana’s Public Relations, related to elements of communicators, messages, and audiences involved in persuasive communication. The research method used in this research is a case study with qualitative analysis techniques. Data collection techniques used in this study are interviews, observation, and documentation. Researchers conducted data analysis based on Flow Analysis Models. Based on the results, there were stages of persuasive communication undertaken including the preparation of communicators, delivery of messages, the use of online and offline media in delivering messages, the behavioral changes and evaluation. The LSM Saujana used the central route in persuasive communication that was appropriate to support advocacy. The findings suggest the institution focus on messages delivered to the target audience, starting with raising awareness and focusing on behavioral change.

Currently, there is a lot of medical misinformation and the negative stigma attached to Autoimmune survivors. One of the digital platforms, Outofsight.id, functions as a medium of information try to solve the problem. For this reason, this study aims to determine the Management of Digital Platforms as Autoimmune Information Media. The research method used is a case study with qualitative analysis techniques. Researchers conducted data analysis based on Flow Analysis Models. The result of this research is that the management of Autoimun's digital platform starts from planning by conducting research, classifying content themes and topics, and visualizing messages. And the final stage is an evaluation that is carried out in general on each content in the information media. Managers should apply one of the four steps of public relations, namely by defining problems through media monitoring. In planning the information media, public categorization should be carried out, the public analysis should also pay attention to aspects of opinion leaders and key publics. In managing messages, several components of brand identity can be elaborated so that they can support the purpose of managing information media, namely increasing public awareness. And at the evaluation stage, it should be done to measure the accuracy and relevance of the message.

Kemfarm Indonesia is a company engaged in the field of agribusiness knew that employee relationship becomes important thing for the progress of the company. This study aims to determine the process of employee relationship management in PT Kemfarm Indonesia. The method used is descriptive with qualitative data. The research data was collected by observation, structured interview and literature study. The results show that HRD PT Kemfarm Indonesia acts as an internal PR managed relationships between companies, from processes, organizing, monitoring, evaluation and development program. In the process of planning, organizing, and program evaluation, the communications channel has not been optimal. From the results of this study, the suggestions provided are companies that do mapping the situation specifically on the process of planning, organizing and evaluation by using an effective communication channel on every program implementation so that the main goal of the program can be achieved.

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