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Massive open online courses (MOOCs) are changing the way in which people can access digital knowledge, thus creating new opportunities for learning and competence development. MOOCs leverage the free and open use of digitized material through supportive on-line systems. MOOCs have gained worldwide popularity and many education providers have started to offer courses in different domains such as innovation management and entrepreneurship tackling recent demands for better employability and social inclusion. This paper presents a beneficial application of MOOCs to support the design and delivery of personalized learning paths aimed to develop competencies in the technology entrepreneurship domain. Using a design science approach, a platform for the delivery of open courses has been developed along with a set of experimental courses and learner/instructors guidelines. The platform is based on a roadmap purposefully designed to drive course classification, competence mapping and interactive learning gap/priority analysis. The paper reports a trial set of the system with undergraduate students conducted to draw feedback for iterative system design.

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The diffusion of Massive Open Online Courses (MOOCs) is significantly changing the way people learn and update their knowledge and competencies. Although the benefits characterizing MOOCs, which leverage on free and open access to know-how and digitized materials, there are some challenges which call for improving and enhancing the existing methods and approaches for MOOCs design. By combining theory and practice, this paper presents a process of MOOCs design based on a double-loop phase of evaluation. Specifically, the paper provides evidences on how to take advantage of the learners’ and teachers’ feedback to redesign or rethink the course’s architecture, and especially the storyboard and blueprint. A pilot application of the proposed approach has been made to design a course dealing with entrepreneurship domain, and in particular with crowdfunding. The results of the application are presented to validate the approach and provide teachers and course’s designers with some recommendations.

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