The rapid development of technology makes social media one of the most effective marketing strategies to influence purchasing decisions. Moreover, during the current COVID-19 pandemic, various policies have been implemented to minimize the spread of the virus, which has led many companies to start looking at tik-tok as a platform for marketing their products. Because tik-tok is a social media platform that has just emerged and is very popular during the pandemic, it occupies the fourth position as the most widely used social media platform, where most of its users are from Generation Z. Seeing this phenomenon, this research was conducted to find out and analyze what kind of impact is caused by content marketing and electronic word of mouth (e-WOM) on the purchasing decisions of Generation Z on tik-tok social media in Dharmasraya Regency. The purpose of this study was to determine and analyze "the effect of content marketing and electronic word of mouth (e-WOM) on the purchasing decisions of Generation Z cosmetics on tik-tok social media (a case study of Dharmasraya Regency). This study used a quantitative method of collecting data using a questionnaire. The total number of respondents who were used as samples was 225. The results of this study indicate that content marketing and electronic word of mouth (e-WOM) are partially and simultaneously proven to have a significant effect on purchasing decisions. Its R square value is 0.566, which means that all independent variables can explain 56.6% of the dependent variable. while the remaining 43.4% can be explained by other factors not tested in this study.

The purpose of this study was to know price and packaged analysis of the decision to purchase the purwanti white oyster mushrooms.  The method used is the quantitative method with data retrieval using a questionnaire. Data analysis techniques with validity tests, religious tests, correlation analysis, classic assumptions test, linear regression analysis, hypothetical testing.  The results of the study indicate that the partial price variable affected the purchasing decision variables was shown by the processing of raw data, legible, and variable variables As much as 3,725 with the significant value of 0,000< 0.05, furthermore the packaged variables have a partial impact on the purchase decision variables indicated by data processing, quantifiable, oscillate variables At 8.496, the value of 0,000< 0.05.1Based on the results of the f that the price and packaging will have a significant impact simultaneously on the an f decision of 66.803 with a significant degree (0,000 < 0.05), which means that together the price variables and the packaging will significantly affect the decision of the purchase. Its intrinsir square value is 0.547 which means that all independent variables can explain 54.7% of the existing.

One of the effective social media for online shopping is Instagram. Shopping online on social media Instagram, consumers only see products in photos, catalogs and videos without knowing the quality of the product, because buyers do not meet directly with the seller only through gadgets, cellphones or computers. Trust is the main capital in online shopping. This research was conducted to examine the influence of trust in perceived of risk mediation on the intention to transact online shopping on social media Instagram. The sample of this research is 120 women in Padang City. The research method uses quantitative analysis techniques using a questionnaire, sampling method is non-probability sampling using purposive sampling tectic. This research uses SmartPLS version 3.0 software.

Abstract In this study, researchers have conducted research at PT. Indonesia stock exchange. The purpose of this study was to determine the effect of inflation, exchange rates and interest rates on stock returns in pharmaceutical companies listed on the Indonesia Stock Exchange. By taking secondary data in the 2010-2014 period. Data analysis in this study used the classical assumption test, t-test analysis and f-test, while the overall data analysis used a computer with SPSS version 21 software.The results of this study concluded that: (1) the inflation rate partially has a positive and significant effect on stock returns in pharmaceutical companies listed on the Indonesia Stock Exchange, (2) the exchange rate partially does not have a significant effect on stock returns in listed pharmaceutical companies. in the Indonesia Stock Exchange, (3) the interest rate partially does not have a significant effect on stock returns in pharmaceutical companies listed on the Indonesia Stock Exchange, (4) the inflation rate, the exchange rate, the interest rate simultaneously influence stock returns. in pharmaceutical companies listed on the Indonesia Stock Exchange.Suggestions for companies should pay more attention to financial performance factors, both as measured by profitability and the market in determining share prices. This study can further use other methods that may be better than the variable analysis used in this study, for example logistic analysis.

This research aims to determine the effect of Participation and Amount of Capital on the SHU of the LPN-Pulau Mainan Cooperative, Dharmasraya Regency. This research uses a quantitative approach. Data collection by the method of questionnaires(questionnaires), observations, interviews and documentation. The population in this study is 146 members. The data obtained in this study were analyzed using multiple linear regression analysis with the SPSS 20 program. The results showed that the Member Participation variabel (X1) had a positive and significant effect on SHU (Y) because the calculated value of 11.126 and the resulting significant value of 0.000. The amount of Capital (X2) has a positive and significant effect on SHU (Y) because the calculated value of 4,290 and the resulting significant value of 0.00, the variabels Member Participation (X1) and Amount of Capital (X2) have a positive and significant effect on SHU (Y) because the calculated F value of 78,116 and the resulting significant value of 0.000. The value of the coefficient of determination is 0.522 which means that it is 52.2% the effect of Member Participation (X1) and Total Capital (X2) on SHU (Y). Based on the results seen from the beta coefficient, the variabel that has the most influence on SHU (Y) is the Member Patrisipation variabel (X1).