ABSTRAKKayoman Pedawa Group, directly initiated by the community of Pedawa Village aims to reconstruct and revitalize the existence of tourism potential in the form of natural, social, customs and local wisdom. The establishment of this group originated from the concerns of the community and the young figures Pedawa village will be the phenomenon of the growing nature and local wisdom with the rapid modernization. Therefore, the interest is examined from the phenomenon is and the role of the group Kayoman Pedawa in revitalizing the potential tourism-based local wisdom of Pedawa village. The theory used as a problem surgeon is the social action theory and structural functionalism theory. This research is a type of qualitative descriptive research. The results of the research is a revitalizing cultural potential based on local wisdom by Kayoman Pedawa Group of some of them are; 1) rehabilitation of forests and agricultural cultures, 2) revitalization of ancient relics into tourism destinations of village history, 3) The reconstruction of local wisdom-based attractions, such as traditional houses, gangsing games, traditional gamelan reconstruction of Pedawa , revitalizing the manufacture and product of palm sugar Pedawa, 4) provide a mentoring of foreign students who study ethnography, and 5) socialization and publication of local wisdom of Pedawa village to the outside community, such as the interactive dialogue of Thunder Singaraja Radio broadcast, Through the making of documentary films in collaboration with Minikino Bali. ABSTRAKGrup Kayoman Pedawa, yang diprakarsai langsung oleh masyarakat Desa Pedawa bertujuan merekonstruksi dan merevitalisasi keberadaan potensi wisata dalam bentuk kealamian, sosial, adat dan kearifan lokal. Pembentukan kelompok yang berawal dari keprihatinan masyarakat dan tokoh-tokoh muda desa Pedawa ini akan menjadi fenomena alam yang tumbuh dan kearifan lokal dengan modernisasi yang cepat. Karena itu, minat dikaji dari fenomena tersebut adalah peran kelompok Kayoman Pedawa dalam merevitalisasi potensi kearifan lokal berbasis wisata desa Pedawa. Teori yang digunakan adalah teori aksi sosial dan teori fungsionalisme struktural. Penelitian ini merupakan jenis penelitian deskriptif kualitatif. Hasil penelitian adalah revitalisasi potensi budaya 23 Jurnal Ilmiah Hospitality Management berdasarkan kearifan lokal oleh Grup Kayoman Pedawa di antaranya; 1) rehabilitasi hutan dan budaya pertanian, 2) revitalisasi peninggalan kuno menjadi tujuan wisata sejarah desa, 3) Rekonstruksi atraksi berbasis kearifan lokal, seperti rumah tradisional, permainan gangsing, rekonstruksi gamelan tradisional Pedawa, revitalisasi pembuatan dan produk gula aren Pedawa, 4) memberikan pendampingan mahasiswa asing yang belajar etnografi, dan 5) sosialisasi dan publikasi kearifan lokal desa Pedawa kepada masyarakat luar, seperti dialog interaktif siaran Radio Thunder Singaraja, Melalui pembuatan film dokumenter bekerja sama dengan Minikino Bali.Kata kunci: Grup Kayoman Pedawa, revitalisasi, kearifan lokal PENDAHULUAN Eksi...

Penelitian ini membahas strategi pemasaran di Mano Beach House Restaurant dengan tujuan untuk menganalis faktor-faktor internal dan eksternal, untuk mengetahui posisi strategi pemasaran yang telah dilakukan, serta untuk mengetahui strategi pemasaran alternatif yang dapat diterapkan di Mano Beach House Restaurant. Teknik pengumpulan data dalam penelitian ini adalah dengan melakukan wawancara, observasi, dokumentasi, dan juga penyebaran kuesioner kepada 4 responden. Teknik analisis data yang digunakan yaitu deskriptif kualitatif, IFAS-EFAS dan analisis SWOT. Hasil penelitian dengan analisis SWOT didapat titik koordinat sumbu X (internal) = 2,65 dan sumbu Y (eksternal) = 1,32 sehingga posisi Mano Beach House berada pada kuadran I, yakni mendukung strategi agresif (growth oriented strategy). Strategi alternatif yang dapat diterapkan oleh Mano Beach House Restaurant adalah dengan memanfaatkan teknologi digital seperti media sosial yang dimiliki dalam meningkatkan kegiatan promosi produk-produk yang dimiliki Mano Beach House Restaurant dengan membuat konten yang menarik dan mengarah kepada positioning perusahaan, serta menjaga dan meningkatkan kerja sama dengan mitra kerja baik travel agent maupun ojek online dalam mempromosikan produk. Ojek online sangat mendukung pendistribusian produk secara online di era New Normal saat ini.   This study discusses the marketing strategy at Mano Beach House Restaurant with the aim of analyzing internal and external factors, to determine the position of the marketing strategy that has been carried out, and to find out alternative marketing strategies that can be applied at Mano Beach House Restaurant. Data collection techniques in this study were by conducting interviews, observation, documentation, and also distributing questionnaires to 4 respondents. Data analysis techniques used are descriptive qualitative, IFAS-EFAS and SWOT analysis. The results of the research using SWOT analysis obtained the coordinates of the X axis (internal) = 2.65 and the Y axis (external) = 1.32 so that the position of Mano Beach House is in quadrant I, which supports an aggressive strategy (growth oriented strategy). An alternative strategy that can be applied by Mano Beach House Restaurant is to utilize digital technology such as social media that is owned in increasing promotional activities for the products owned by Mano Beach House Restaurant by creating interesting content that leads to the company's positioning, as well as maintaining and enhancing cooperation. with business partners both travel agents and online motorcycle taxis in promoting products. Online motorcycle taxis strongly support the distribution of products online in the current New Normal era.

English in the era of globalization has a very important role, especially in the working industry. Almost all types of jobs require English proficiency, especially in tourism area. As the most demanding international language in hospitality industry, English is taught as the main menu in the tourism school in a various majors, including the food and beverage service, both in the context of active and passive English. Tourism Schools, especially food and beverage service major, has become a target from those who just graduate from SMA and SMK. In the curriculum of both SMA and SMK, they have been taught English language both in general and in terms of tourism. After that they will get the broader English base on their major in the tourism school. For this reason this study was conducted to determine the relationship between the schools’ origin and English proficiency at middle class level of Food and Beverage Service of STPBI. This study uses Leven’s test analysis which is then descriptively translated to clarify data acquisition. By using SPSS 16.0 it was obtained t calculation, 0.544, that the value is greater than the level of significance, 0.05, which means that the school’s origin does not significantly affect the students’ English proficiency at middle class level of Food and Beverage Service of STPBI. It is quite reasonable for both the SMA and SMK, English is taught by the same order of curriculum, either with KTSP and K13, which adopt teaching English communicatively. The difference is; English is taught in general manner in SMA, while in SMK, English is taught in specific way based on their major. However, the duration of their learning in the classroom is less that SMA, where SMK need to conduct their training section in the industry. On the same side, classroom English lessons in both SMA and SMK are not often taught by using full English, but rather using partly Indonesian or even worst, fully Indonesian. Meanwhile in the food and beverage major, they are taught English by the same means and methods, resulting in equality of the subject comprehension. The equality can also be seen from a thin difference on their mean value of their English proficiency in the class. It is concluded that the schools’ origin does not determine the level of English proficiency at middle class level of Food and Beverage Service of STPBI. Hopefully this research can be used as reference methods of teaching English in the classroom so that students can get equal opportunity regardless their schools’ origin.

In tourism sectors, social media used by tourism stakeholder to market the tourism product and build relationship with customer. Social media plays a vital role in tourim marketing and spreading information. Social media introduces several new tourism objects to the public. One of the tourism objects is the "Hidden Canyon" located in Sukawati districts, Gianyar Regency, Bali province. This study discuss about promotion through social media and its role in introducing 'Hidden Canyon' to the public and using questionnaire that is filled by the visitors, this study deals on the origin of the visitors and how they were introduced to this tourism object. Interview technique was also used to gain data from several natives and the village chief to complement the data in regards of marketing management of the 'Hidden Canyon'. The result of this study shows that the promotion of this tourism object was not professionally managed by either the leaders of the area or the local community. The 'Hidden Canyon' was introduced to the public through social media of Instagram, Facebook, YouTube, and several others. Visitors that came to the object shares their information in social media, so that the information of Hidden Canyon spreads widely in the public.

Potensi Desa Kemenuh berupa keindahan panorama alam dengan lahan persawahan dan perkebunan. Kehidupan masyarakat agraris yang memiliki keunikan adat istiadat dengan hasil kebun salah satunya  kelapa. Dari hasil tersebut apabila dibuat usaha Virgin Coconut Oil (VCO) dan dikelola  dengan baik akan memiliki prospek dalam meningkatkan pendapatan masyarakat. Pemasalahannya adalah selama ini sumber daya kelapa yang melimpah dimiliki Desa Kemenuh belum dimaksimalkan dengan baik. VCO sebagai salah satu produk yang bisa dihasilkan dari potensi kelapa belum diproduksi di Desa Kemenuh dan didistribusi  dari kabupaten-kabupaten lain. Pemahaman warga masyarakat terhadap potensi alam yang dimiliki dalam memanfaatkan hasil perkebunan masih rendah. Melalui  kegiatan pengabdian masyarakat dalam membentuk usaha VCO diharapkan banyak memberi maanfaat kepada masyarakat. Dalam pendampingan  ini diberi bantuan alat dan bahan produk UKM  agar memiliki kualitas baik dan dapat bersaing dipasaran.