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Purpose – Application of the horizontal alliance paradigm has particularly relevance to small retailers. It is a powerful mechanism for independents and non-integrated chain retailers to develop competitive advantage, maintaining and improving their performance. The purpose of this article is to analyse the theory of alliance in the context of the retail sector. \ud \ud Design/methodology/approach – Both quantitative and qualitative research was carried out with horizontal retail alliances in Brazil. \ud \ud Findings – Focusing on the alliances among independents and non-integrated chain retailers, our discussion covers specifically the following issues: the reasons for forming a strategic alliance in retail; minimum criteria for the alliance activity amongst retailers; steps that managers must take to create a competitive retail alliance; critical core competencies to be developed on the retail alliance; types of retail alliances; and, finally, forms of strategic retail alliances and stages/steps to develop a retail alliance over time. \ud \ud Research limitations/implications – The study considers horizontal alliances in a Brazilian retail context, which is in some ways unique, however, key principles and findings are very much transferable. \ud \ud Practical implications/implications – The study is of value not only to researchers of retail horizontal alliances, but offers retail practitioners specific experience and guidance. \ud \ud Originality/value – It was identified from the literature that there have been relatively few theoretical and practical studies available that analyse the relationship between the outlined themes concerned with alliances and small retailers. The discussion in our paper provides useful information and new insights to both academics and practitioners

Business networks are formed by organisations with common interests. Inter-firm relations can bring to the companies involved an important contribution in the innovation processes: stimulating the division and sharing of scientific and technical information. This union between companies seems to be an appropriate alternative to promote the organisation's effectiveness. Considering the relevance of inter-organisation networks, their consolidation and the need to understand their essence as a mechanism of competitive advantage, this study is a theoretical reflection on the development of business networks and their proliferation. Using multiple perspectives, the paper discusses the classic authors, as well as contemporary references. It also analyzes the concept of networks and their importance, from a system's perspective. The systemic analysis emphasizes a holistic interpretation, considers the environment, the interdependence of the parts and the business inter-organisation actions. More than a theory, the systemic view can be understood as a model of empirical analysis, used to better understand complex phenomena. Considering inter-organisational relations, the systemic approach consists of the mechanism to understand the dynamics of business networks, their interface, especially considering their role in gaining a competitive advantage. The results discussed in this paper can bring a rich understanding of the role of networks for companies that participate in this initiative.

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