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The majority of recommender systems are designed to make recommendations for individual users. However, in some circumstances the items to be selected are not intended for personal usage but for a group; e.g., a DVD could be watched by a group of friends. In order to generate effective recommendations for a group the system must satisfy, as much as possible, the individual preferences of the group's members.This paper analyzes the effectiveness of group recommendations obtained aggregating the individual lists of recommendations produced by a collaborative filtering system. We compare the effectiveness of individual and group recommendation lists using normalized discounted cumulative gain. It is observed that the effectiveness of a group recommendation does not necessarily decrease when the group size grows. Moreover, when individual recommendations are not effective a user could obtain better suggestions looking at the group recommendations. Finally, it is shown that the more alike the users in the group are, the more effective the group recommendations are.

Context aware recommender systems (CARS) adapt the recommendations to the specific situation in which the items will be consumed. In this paper we present a novel contextaware recommendation algorithm that extends Matrix Factorization. We model the interaction of the contextual factors with item ratings introducing additional model parameters. The performed experiments show that the proposed solution provides comparable results to the best, state of the art, and more complex approaches. The proposed solution has the advantage of smaller computational cost and provides the possibility to represent at different granularities the interaction between context and items. We have exploited the proposed model in two recommendation applications: places of interest and music.

Travel and tourism are illustrating how e-commerce can change the structure of an industry---and in the process create new business opportunities.