Ever since film, television, computer graphics, and virtual reality have made pictures move at ever faster rates, media theories have exhibited puzzling outbursts of delight. Writing in general and books in particular are said to be obsolete, while the image, more powerful and unifying than ever, is poised to reclaim its old rights. Kittler challenges this enthusiasm and the diagnosis it is based on with the counterargument that the book is not simply at the end of its tether.

These introductory remarks outline the German concept of Kulturtechniken (cultural techniques) by tracing its various overlapping meanings from the late 19th century to today and linking it to developments in recent German theory. Originally related to the agricultural domain, the notion of cultural techniques was later employed to describe the interactions between humans and media, and, most recently, to account for basic operations and differentiations that give rise to an array of conceptual and ontological entities which are said to constitute culture. In the second part of the essay, cultural techniques are analyzed as a concept that allows theorists to overcome certain biases and impasses characteristic of that domain of German media theory associated with the work of the late Friedrich Kittler.

This article offers an introduction to the German concept of Kulturtechniken (cultural techniques), with a special focus on the term's multilayered semantic career, as well as on the way old notions of Kultur are at play in the concept.

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