A huge number of informal messages are posted every day in social network sites, blogs and discussion forums. Emotions seem to be frequently important in these texts for expressing friendship, showing social support or as part of online arguments. Algorithms to identify sentiment and sentiment strength are needed to help understand the role of emotion in this informal communication and also to identify inappropriate or anomalous affective utterances, potentially associated with threatening behaviour to the self or others. Nevertheless, existing sentiment detection algorithms tend to be commercially-oriented, designed to identify opinions about products rather than user behaviours. This article partly fills this gap with a new algorithm, SentiStrength, to extract sentiment strength from informal English text, using new methods to exploit the de-facto grammars and spelling styles of cyberspace. Applied to MySpace comments and with a lookup table of term sentiment strengths optimised by machine learning, SentiStrength is able to predict positive emotion with 60.6% accuracy and negative emotion with 72.8% accuracy, both based upon strength scales of 1-5. The former, but not the latter, is better than baseline and a wide range of general machine learning approaches.

Sentiment analysis is concerned with the automatic extraction of sentiment-related information from text. Although most sentiment analysis addresses commercial tasks, such as extracting opinions from product reviews, there is increasing interest in the affective dimension of the social web, and Twitter in particular. Most sentiment analysis algorithms are not ideally suited for this task because they exploit indirect indicators of sentiment that can reflect genre or topic instead. Hence, such algorithms used to process social web texts can identify spurious sentiment patterns caused by topics rather than affective phenomena. This article assesses an improved version of the algorithm SentiStrength for sentiment strength detection across the social web that primarily uses direct indications of sentiment. The results from six diverse social web data sets (MySpace, Twitter, YouTube, Digg, Runners World, BBC Forums) indicate that SentiStrength 2 is successful in the sense of performing better than a baseline approach for all data sets in both supervised and unsupervised cases. SentiStrength is not always better than machine learning approaches that exploit indirect indicators of sentiment, however, and is particularly weaker for positive sentiment in news-related discussions. Overall, the results suggest that, even unsupervised, SentiStrength is robust enough to be applied to a wide variety of different social web contexts.

The microblogging site Twitter generates a constant stream of communication, some of which concerns events of general interest. An analysis of Twitter may, therefore, give insights into why particular events resonate with the population. This article reports a study of a month of English Twitter posts, assessing whether popular events are typically associated with increases in sentiment strength, as seems intuitively likely. Using the top 30 events, determined by a measure of relative increase in (general) term usage, the results give strong evidence that popular events are normally associated with increases in negative sentiment strength and some evidence that peaks of interest in events have stronger positive sentiment than the time before the peak. It seems that many positive events, such as the Oscars, are capable of generating increased negative sentiment in reaction to them. Nevertheless, the surprisingly small average change in sentiment associated with popular events (typically 1% and only 6% for Tiger Woods' confessions) is consistent with events affording posters opportunities to satisfy preexisting personal goals more often than eliciting instinctive reactions.

BackgroundE-communities, social groups interacting online, have recently become an object of interdisciplinary research. As with face-to-face meetings, Internet exchanges may not only include factual information but also emotional information – how participants feel about the subject discussed or other group members. Emotions in turn are known to be important in affecting interaction partners in offline communication in many ways. Could emotions in Internet exchanges affect others and systematically influence quantitative and qualitative aspects of the trajectory of e-communities? The development of automatic sentiment analysis has made large scale emotion detection and analysis possible using text messages collected from the web. However, it is not clear if emotions in e-communities primarily derive from individual group members' personalities or if they result from intra-group interactions, and whether they influence group activities.Methodology/Principal FindingsHere, for the first time, we show the collective character of affective phenomena on a large scale as observed in four million posts downloaded from Blogs, Digg and BBC forums. To test whether the emotions of a community member may influence the emotions of others, posts were grouped into clusters of messages with similar emotional valences. The frequency of long clusters was much higher than it would be if emotions occurred at random. Distributions for cluster lengths can be explained by preferential processes because conditional probabilities for consecutive messages grow as a power law with cluster length. For BBC forum threads, average discussion lengths were higher for larger values of absolute average emotional valence in the first ten comments and the average amount of emotion in messages fell during discussions.Conclusions/SignificanceOverall, our results prove that collective emotional states can be created and modulated via Internet communication and that emotional expressiveness is the fuel that sustains some e-communities.

We present an empirical study of user activity in online BBC discussion forums, measured by the number of posts written by individual debaters and the average sentiment of these posts. Nearly 2.5 million posts from over 18 thousand users were investigated. Scale free distributions were observed for activity in individual discussion threads as well as for overall activity.The number of unique users in a thread normalized by the thread length decays with thread length, suggesting that thread life is sustained by mutual discussions rather than by independent comments. Automatic sentiment analysis shows that most posts contain negative emotions and the most active users in individual threads express predominantly negative sentiments. It follows that the average emotion of longer threads is more negative and that threads can be sustained by negative comments. An agent based computer simulation model has been used to reproduce several essential characteristics of the analyzed system. The model stresses the role of discussions between users, especially emotionally laden quarrels between supporters of opposite *