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A szerzők célja, hogy bemutassák egy a hazai szakirodalomban még kevéssé ismert, de fontos menedzsmentelmélet alkalmazhatóságát a családivállalkozás-kutatásban. A közismertebb ügynökelmélet (agency theory) hiányosságaira reagálva jelent meg a gondoskodó elmélet (stewardship theory) a menedzsment területén. A gondoskodó elmélet jellemzőit a családi vállalkozások szemszögéből mutatják be. Kvalitatív kutatással esetpéldákon keresztül vizsgálták a magyarországi családi vállalkozások vezetőivel készített interjúkban a gondoskodó elmélet összetevőit. A vizsgált vállalkozások különböző területeken működnek, irányításukban még az alapító generáció is részt vesz valamilyen formában. Ennél fogva alacsony komplexitású családi vállalkozásoknak tekinthetők. Elemzésük alapján az interjúkban a gondoskodó elmélet összetevői egyértelműen megjelennek. Véleményük szerint a gondoskodó elmélet alkalmazása hozzájárulhat ahhoz, hogy a vállalkozáskutatások számára biztosított keretet árnyalja Magyarországon.

Introduction: The compromise effect is a well-known phenomenon in the world of marketing, but it is rarely examined in medical settings. In dental setting, the patient often has to make treatment-related decisions with price as the only available and comprehensible information to help informed choice. Aim: We sought to determine if the compromise effect plays a role in dental treatment choices, and if yes, how the effect is modified by factors such as perceived quality, professional jargon in the explanations, or the importance of keeping one’s own teeth intact. Method: 676 volunteers participated in this questionnaire-based study. The questionnaires were filled in anonymously. Altogether 8 versions of the same questionnaire were generated, in which the following information was given in varying combinations: the names of five different dental treatments from cheap to expensive, their possible prices, and additional information about the treatment. Statistical analysis: The significance of the relationship between the relative frequency of responses and the available additional information was determined by chi-square test and Fisher’s exact test. Results: The respondents did not approach dental treatment-related decisions on a heuristic basis by default, most probably because of their preconceptions and previous experiences in connection with dental treatments. Esthetics turned out to be of utmost importance and expectable lifespan was also information that significantly influenced the choices. Conclusion: Extra information can and does influence informed dental treatment choice on the patient side, provided it is offered in a clear, proper, and intelligible form, which points out the importance of professional communication. Orv Hetil. 2019; 160(38): 1503–1509.

Family business researchers widely investigated the loss or the threatened loss of socioemotional wealth. Another growing theme within entrepreneurship is the consequences of business failures affecting entrepreneurs. However, these two fields rarely overlapped. The aim of this study was to explore different challenging events’ effects on the family entrepreneurs and to identify the factors that can determine the successfulness of the coping strategies. In this study, we present three case studies about family enterprises, which went through a challenging period and balanced between failure and success. In two cases the main challenges rooted in familiness of the enterprises and in the third case the challenge came from external regulatory change. The two inner challenges were generated by the retirement of the founder and the divorce between the two owners. We could observe both successful and partially successful coping strategies, but the common point was that all of them were strongly rooted in the socio-emotional wealth of family businesses.

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