Strategic design was born in Italy, specifically at the Politecnico di Milano. Approaches with the same designation have been observed in other scientific communities; some of them tend to have weak theoretical backgrounds. In this paper, we present a new approach named pragmatic strategic design (PSD). The basis of PSD's pragmatist perspective is explored, and its key characteristics are described. PSD is concerned with real-life applications of Design in organizations. It privileges practice-based action, extrapolating mere technical approaches, favoring the design of product-service-systems. PSD is multidisciplinary. All variables that will be considered in a project are operationally described. It is concerned with user experience, which represents a strategic issue in many organizations. It deals with intuition through metadesign. PSD focuses on preferred outcomes, rather than likely ones.
This reflection takes as its starting point the assumption that what matters for strategic design is something that dwells in an obscure realm. Various concepts are explored in order to think about how to strategically design within such darkness. To engage with this obscurity, the strategic designer has to radically modify the position of Authority frequently employed, instead adopting a democratic, cosmopolitical modification that accentuates response-ability and permits the murmuring of the idiot. It also requires substituting the concept of context with the concept of situation, since the situation makes us think in dark organizational terms; its dynamics exceed the plain process of defining and recognition presented in the idea of context, instead driving one toward a radical transformation at the core. In this regard, the dark matter of organizations needs to be triggered with care, through a pluri-relational tentacular approach that perturbs its ordinary condition and brings its neglected actors to the fore, thereby allowing strategic design.
Os terríveis números do Antropoceno representam parte de uma crise que é a culminação de muitos anos de atividade humana na terra. Dificilmente é rejeitado o argumento de que tal crise requeira uma radical mudança nos rumos da humanidade. Tal mudança implica uma reflexão sobre o tipo de ethos e de sensibilidade capazes de possibilitar outros modos de vida. Muitas leituras do Antropoceno entendem ser este o desafio que a humanidade tem a enfrentar. Iniciativas de teóricos e profissionais de variadas áreas vêm se ocupando dessa intrincada questão. Neste artigo nos reportamos a projetos realizados no design e nas artes e refletimos sobre como eles têm registrado certos episódios do Antropoceno. A análise dos projetos sugere a importância de uma articulação ambivalente entre diferentes temporalidades e espacialidades; a criação de possibilidades para que se desdobre dos dados algo de sua dimensão obscura; o entrelaçar de aspectos naturais e culturais; uma crítica sobre as referências adequadas para se acionar outros modos de produção de dados. Essa reflexão contribui nas discussões sobre como tratar os episódios do Antropoceno, e sobre como o design e a arte podem auxiliar no desafio de viver em uma época impossível.
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