The field of design has broadened its scope of activity in recent years, starting with a vision focused on the design of objects for a broader perspective. New terminology is being used and concepts are stamped, often without adequate consideration of its limits. This article seeks to define conceptually two current issues in the scope of Design and Management, but are often confused: Strategic Design and Design Management and propose new thinking about these two new areas within this field of knowledge.
Este estudo tem como propósito avaliar os antecedentes e as conseqüências da compra por impulso em lojas virtuais da Internet. Para tanto, foi desenvolvido um modelo teórico que procura apresentar as relações existentes entre o ambiente de loja (site), a impulsividade individual, a circulação na loja (navegação no site) e a realização de compras impulsivas. A partir de uma pesquisa survey realizada com compradores de produtos pela Internet, por meio de modelagem de equações estruturais, foi evidenciado que o ambiente do site afeta o nível de impulsividade, a navegação no site e a ocorrência de compras por impulso, bem como se encontrou uma relação entre compra por impulso e emoções positivas. Elementos ambientais que influenciam a compra por impulso foram identificados e rotas para futuras pesquisas apresentadas, juntamente com implicações acadêmicas e gerenciais dos resultados. PALAVRAS-CHAVE Compra por impulso, Internet, emoções, varejo, comportamento do consumidor. Filipe Campelo Xavier da Costa
Strategic design was born in Italy, specifically at the Politecnico di Milano. Approaches with the same designation have been observed in other scientific communities; some of them tend to have weak theoretical backgrounds. In this paper, we present a new approach named pragmatic strategic design (PSD). The basis of PSD's pragmatist perspective is explored, and its key characteristics are described. PSD is concerned with real-life applications of Design in organizations. It privileges practice-based action, extrapolating mere technical approaches, favoring the design of product-service-systems. PSD is multidisciplinary. All variables that will be considered in a project are operationally described. It is concerned with user experience, which represents a strategic issue in many organizations. It deals with intuition through metadesign. PSD focuses on preferred outcomes, rather than likely ones.
Este é um artigo de acesso aberto, licenciado por Creative Commons Atribuição 4.0 Internacional (CC BY 4.0), sendo permitidas reprodução, adaptação e distribuição desde que o autor e a fonte originais sejam creditados. ABSTRACT -The present paper investigates the process of developing an experimental design project for users of urban public transport in a large southern Brazilian city, Porto Alegre. This research, however, refers to a very specific aspect within this complex transportation system: bus stops. Its main objective is to evaluate the contribution of design process based on emotion-driven approaches on bus stop concept development. It presents three separate methodological steps and their respective results: (step 1) a preliminary in loco observation followed by a first design workshop; (step 2) an in-loco analysis of users' emotional experiences when using public transport; and (step 3) the application of this information in design workshops. The first step provided a general view of the phenomenon and fed the design process with inputs from real-world situations. The second step was based on Appraisal Theory (Desmet, 2008) and helped the researchers to understand that the most important emotions to work on would be anxiety and irritation, as well as the concerns that would trigger then on users. The third step, a three-day design workshop, was developed with the participation of 23 designers, divided into four groups. Three bus stop concepts, inspired by the experience-design analysis, were developed and are presented in this paper. The main results showed that all the designed solutions were able to offer alternatives to prevent unpleasant emotions, namely anxiety and irritation, based on a user-centered approach. The research also reinforced the view that, although it is not possible to design emotions, it is possible to design tangible conditions where emotions can be avoided or reinforced.Keywords: urban mobility, bus stops, design for experience, emotion.RESUMO -Esse artigo investiga o processo de desenvolvimento de um projeto experimental de design para usuários de transporte público urbano em uma grande cidade brasileira. A pesquisa, porém, refere-se a um aspecto específico dentro do sistema de transporte urbano: os pontos de ônibus. O objetivo desse trabalho é avaliar a contribuição do processo de design baseado em uma perspectiva orientada para emoção sobre o processo de desenvolvimento de conceitos de pontos de ônibus. São apresentadas três etapas metodológicas e seus respectivos resultados: (etapa 1) observação preliminar in loco, seguida de um primeiro workshop projetual; (etapa 2) análise das experiências emocionais dos usuários utilizando transporte público; e (etapa 3) a aplicação dessas informações em workshops projetuais. A primeira etapa gerou uma visão ampla do fenômeno e auxiliou o processo de design com inputs de situações reais de uso. A segunda etapa foi baseada na Teoria dos Appraisals (Desmet, 2008), que permitiu a compreender as emoções identificadas como mais relevantes no...
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.