This study aims to determine whether integrated marketing communication and corporate image partially have a significant effect on sales volume at PT. LBC Kendari. Furthermore, this study also aims to determine the effect of integrated marketing communication and corporate image simultaneously on sales volume at PT. LBC Kendari. The method used in this research is qualitative and quantitative methods. The subjects of this study were 45 samples who were customers of PT. LBC Kendari. Data were collected using questionnaires, interviews and direct observation. Data collected is processed using the SPSS Ver . 20application.This study uses multiple linear regression analysis, partial test (t test) and simultaneous test (F test). The results showed that integrated marketing communication (X1) affected the sales volume, this was obtained based on t count> t table that is 5.391>2.01808with a significance value (0,000 <0.05). Company image (X2) has a significant effect on sales volume, this is obtained based on t arithmetic> t table that is 3.254>2.01808with a significance value (0.002<0.05). Based on the results of the study, simultaneously integrated marketing communication and company image have a significant effect on sales volume.
This study aims to determine the effect of marketing mix consisting of product, price, place, and promotion partially on sales volume increase in Begos in Kendari City, and to determine the effect of marketing mix consisting of product, price, place, and promotion simultaneously on sales volume increase in Begos in Kendari City. Methods used in this research are qualitative and quantitative.Data analysis tool used multiple linear regression using SPSS 20. The results of this study state that: simultaneously the marketing mix variable consisting of product, price, place, and promotion have a significant effect on sales volume increase in Begos in Kendari City. Product and place have a significant effect on sales volume increase in Begos in Kendari City. Price and promotion have no significant effect on sales volume increase in Begos in Kendari City.
This study aims to to test the influence of image of brands and prices of the decision of consumers buying the car wuling almaz he would do to PT .Wuling Motors is kendari .The research data is collected from 30 respondents who use the car wuling almaz. Respondents who obtained by using a technique the determination of a sample that is incidental sampling.A statement given by using.Questionnaires.A response by respondents of then analyzed. QuantitativeThe quantitative analysis covering test, validity and reliability the classic, assumption test the hypothesis of this test and test t, F test the coefficients determined ( r ) and multiple linear regression analysis.This research result indicates that the variable image of brands and prices simultaneously it has some positive effects and significant of the decision of the wuling almaz he would do to PT .Wuling Motors is kendari . In full variable influential brand image of the decision of a purchase with t count as much as 1,856 greater than the variable t table 1.697 while the price of influential dominant of the decision of a purchase with the value of t count as much as 1,944 , greater than t table namely 1.697 . The most dominant variable influence of the decision to buy the car in PT. Wuling almaz Wuling Motors kendari city is variable price with the regression coefficient 1,944 as much as.
This study aims to determine the effect of work motivation and perceived organizational support on employee performance at the National Narcotics Agency of Southeast Sulawesi Province. The sample in this study were 54 respondents taken by census at the BNN Office of Southeast Sulawesi Province. This study uses multiple linear regression analysis tools. The results of the study that simultaneous work motivation and perceived organizational support had a positive and significant effect on employee performance. Partially work motivation and perception of organizational support have a positive and significant effect on employee performance.
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