The Millennial generation is a potentially profitable target consumer group as they are financially independent and highly capable in accessing information and using the latest technology. Apart from being loyal to brands, they are very receptive to diversity, greatly independent and optimistic. Their attitudes indicate they are very concerned with quality assurance, diverse product and service selections and consumer rights. Attitude is a factor that frequently influences consumers' choice in selecting food products. Since the Millennials are a group of consumers that are sophisticated and extremely capable of making choices, it is pivotal to understand their attitude in selecting halal food. Provided that halal food consumption is critical in shaping a Muslim's personality. This study examined the factor of attitude among Muslim Millennials when purchasing halal food. This quantitative study applied the non-probability sampling method on 403 respondents using the SPSS version 26. Findings showed that when purchasing halal food products, factors such as halal understanding, halal logo, and religion were significant and have positive influences towards attitude of halal food purchase among Muslim Millennial generations. However, it was also found that the factor of social media influencer was not significant to the millennials. It is hoped that the findings of this study could contribute to assist in developing a marketing theory related to behavior towards halal food products.

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Consumers have a tendency to reviews goods and services first before make a decision to buy. Consumer often to use the social platform to seek the information. In a current decade, the use of social media has in debate increased as a source to dig information. Social media influencers became part of the crucial medium in advertising goods and services to the consumers. The credible source of information by persuasive message can influence the purchasing behaviour of consumers towards goods and services. The global Halal industry as a one of the fastest growing markets, the whole industry is estimated to worth around USD2.3 trillion (excluding Islamic finance) a year. Thus, this paper will examine the attitudes of halal food products purchasing among Muslim Millennials using non-probability sampling method of 403 respondents. The findings of this study shown that Trustworthiness and Social Media Influencer Expertise's can affect attitude of halal food products purchasing among Muslim Millennial in Malaysia who are deemed as an influential group of consumers.

The importance of self-esteem cannot be underestimated. According to many previous researchers, self-esteem affects people behavior and thoughts. It changes how people feel about and value themself. It affects their confidence, and that can affect their success and thinking in a big way. Therefore, the objective of this study is examines the influence of self-esteem towards the intention of increasing the loan and the spending behavior of tahsiniyyat goods among the low-income people in plantation sector in Sabah. The study utilized data obtained from questionnaires that have been completed by 378 low-income people in Felda, Sabah.  The data analysis was carried out through Partial Least Squares-Structural Equation Modeling (PLS-SEM) techniques by using the SmartPLS 2.0 M3 software. The results revealed that there is a significant relationship between self-esteem with intention to increase their loans. We also observe that generally low-income people in plantation sector have spent their loan in tahsiniyyat goods. Results of this study suggest it is important for policymakers to increase financial literacy of low-income people by implementing various financial education programs so that they student can spent their loan wisely.

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