Creativity is a universal function of a person who leads to all forms of self-expression. In the modern youth’s consciousness, the concept “self-expression”, unfortunately, dominates the concept “creativity”, but both concepts can be elevated to a common valeological denominator: to detect, to express, to represent, and to develop oneself only by a natural evolutionary way, and not by blind inheritance, use of stimulants, abuse, virtual reality, etc. At the present stage, there is a general deterioration in ecology, mental hygiene, and human health, but this is now opposed not so much by individual areas of activity and science as by a holistic approach. In the non-medical sphere, such as education, this approach reveals itself by updating the methodological and praxeological implementations of a competent approach to teacher’s and student’s health saving. This individual social phenomenon is based on deep mental properties - awareness, need, intentionality, which are strengthened externally by personal factors: integration and interdisciplinary valeology, socionomy orientation of educational process, dialectical interaction of intra-personal and external personal dominants (cultural, social, psychological). Therefore, physical culture as a universal subject and a sphere of human activity, which concerns the training of all pedagogical and non-pedagogical specialties within the framework of higher education, has several advantages and contrasts with the cycle of disciplines only of the intellectual and competent plan. Despite not the difference in the scope of the concepts “physical culture” and “physical education”, despite the optional nature of university classes in this course, this discipline has virtually unlimited potential in future teachers’ education and training of valeological identity and culture.

Introduction. Russia’s full-scale military aggression against Ukraine is accompanied by the total destruction of the national economy due to the destruction of production and logistics infrastructure, existing economic ties, and the blocking of exports. Therefore, ways to solve Ukraine's export problems under martial law need thorough research. Methods. A number of methods were used in the course of the research. Comparative analysis was used to compare exports of goods before and after the war; the monographic method was used in the review of government policy on regulating the export of a number of agricultural products of Ukraine, as well as customs clearance of exports of goods; dialectical, abstract and logical methods were used to substantiate the conclusions. Results. The scale of losses in Ukraine’s economy caused by the blockade of export operations as a result of Russia’s full-scale aggression were analysed in the article. The risks of the global food crisis and global famine due to the Russian invasion of Ukraine were outlined. Alternative corridors for the export of Ukrainian products were identified. The government’s policy on regulating the export of a number of agricultural products in order to prevent the food crisis directly in Ukraine and meet the consumer needs of the population, as well as customs clearance of exports of goods were reviewed. Measures to support Ukraine’s foreign economic activity by partner countries and the EU were highlighted. Discussion. Prospects for further research in this area are to further substantiate the possibilities of restoring Ukraine’s export potential. Keywords: export, martial law, agricultural products, world food crisis, export regulation, logistics chains.

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According to the Results of Theoretical and Empirical Research, today the urgency of forming the Readiness of Specialists in Physical Education and Sports to use the Technique of Kinesiological Taping in Professional activities. This will accelerate the recovery Process of athletes at the stage of their Physical Therapy, as well as ensure Successful Competitive activities. The Main Purpose of Scientific Research is to determine the Criteria, Indicators and Levels of Readiness of Specialists in Physical Education and Sports to use the Technique of Kinesiological Taping in Professional activities (on the Example of coaches who Specialize in Martial Arts). During the Research and Analytical work, the following Methods of Theoretical Research were used: axiomatic, idealization, formalization, historical and logical, convergence from the concrete, and so on. As a Result of Theoretical Research, members of the Research Group defined "Criteria" (motivational, semantic, analytical and evaluative), corresponding applied "Indicators", "Approaches" (activity, personality-oriented, complex, systemic, structural) and "Levels" (high, sufficient, satisfactory) Formation of Readiness of Specialists of Physical Education and Sports to use the Technique of Kinesiological Taping in Professional activity.

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