The Keris as a result of Indonesian culture that existed in the archipelago was born since this ancestor experienced a cultural change from agrarian culture to metallurgical culture that synergize with human behavior. As a worthy artifact, keris has a personal philosophy value for the wearer, where the keris contains elements of prestige result of the wrought process is quite complicated. If modern civilization the keris disappears from the nation's cultural behavior is due to the process of cultural hegemony outside and erodes the value of the local culture. This study uses a qualitative descriptive approach to analyze the function of keris icon in the symbol or brand in hermeunitic and interpret it in semiotic. So that the current keris interpreted as a symbolic visual element, then the form of a keris that curves and kris straight into the aesthetic elements of the logo or symbol in it. From several symbols or logos showing positive values have a strong philosophy of spirit and unity in the symbols of provinces and districts in Indonesia. Similarly there is the national army corps like corps Marines, symbols in the world of sports such as martial arts and exist in the college logo. But there are other things as a symbol element that is worth the economic identity, as in the brand Batik Keris, and also on other brands in the realm of postmodernism contains elements of capital.

Barberson Haircut merupakan perusahaan yang bergerak dibidang jasa cukur rambut, berlokasi di Ceper, Klaten. Barberson Haircut belum memiliki corporate identity yang konsisten, sulit dikenali dan kurang menarik. Melalui pendekatan riset kualitatif dan swot analisis untuk mengetahui kekuatan yang diperlukan dalam perancangan identitas visual yang baru dengan tahapan perancangan identitas yang tepat. Perancangan ulang  corporate identity dengan gaya pop art sebagai strategi kreatif visual agar konsumen lebih mengenal Barberson Haircut. Berdasarkan tahapan perancangan dan strategi kreatif perikalanan, hasil dari perancangan ini berupa logo, stationery set, merchandising, dan media promosi. Manfaat perancangan ini yaitu memberikan identitas baru untuk membedakan Barberson Haircut dengan barbershop lain, dan mengenalkan Barberson Haircut kepada audiens.Kata Kunci : corporate identity, barbershop, pop art, promosi

Plaosan Temple is a building structure filled with beautiful ornaments and decorations, reliefs, and statues. Therefore, this research aims to analyze the metaphorical aspect of symbolism in the Plaosan temple reliefs, which represent Hindu and Buddhist ideologies. It also aims to understand the iconographic meaning of this structure as a temple building that unites differences for a peaceful purpose. This is a qualitative descriptive and interpretative research with the “minus one” technique used to determine the effect of removing an element of the temple. The hermeneutic-metaphorical interpretive description was used to visualize the ornaments’ symbols and determine the philosophical meaning between the ideological domain of Hindu symbolism and Buddhism. The results showed that the manifestation of love from the Plaosan temple is indicated in its temple’s relief elements and decorated ornaments.

Reog Ponorogo art is an Indonesian cultural heritage that must be preserved in the mid of current cultural competition nowadays. One of the ways to preserve Reog art is by introducing it to the wider community, especially the younger generation. The purpose of this design is to produce motion graphic media to introduce Reog Ponorogo traditional art. This design uses the 5W+1H approach, with the following stages: 1) reviewing the problems; 2) developing with the relevant questions; 3) developing the answers of those questions; 4) making the right solution. The result of this study shows that the design of Reog Ponorogo motion graphics can be the right media to provide information about Reog art to the public, especially millennial youth. This motion graphic media is quite comprehensive, because it is completed with supporting media such as posters, print ads, merchandise, and Instagram.

The Setan Jawa film depicts the two main characters' fascinating and expressive body language and motions (Setio and Asih). Accordingly, we formulate the research problem of the Setan Jawa film’s metaphor values. This study uses the metaphorical approach to search for the meanings of the film by analyzing the source and target domains. Our findings indicate that Setan Jawa encompasses both the romance source domain and the tragedy target domain. In sum, Setan Jawa is a film about perseverance, courage, intention, self-sacrifice, and ambition.