This article focuses on the way tourism researchers have to shift between different roles when in the field. The complex reality of the tourism arena with its multidisciplinary character requires a certain flexibility when it comes to the approach and perspective used by the researcher when interacting with the actors in the field. This role switching and flexibility has certain consequences when it comes to the position of the researcher. Furthermore, contemporary developments in the world (such as globalisation, technological developments and increased human mobility) have altered the practice of ethnographic research. The article explores and reflects upon some of the (methodological) issues that tourism researcher are confronted with when conducting ethnographic research, by discussing a number of empirical examples from different researchers in the field.
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