This study aims to describe the meaning shift of mujêlisên in Gayo society. The meaning given to the mujêlisên tradition has not been constant at all times. In the Gayo lens traditional, mujêlisên means something Islamic or "to be Islamic". So the activities carried out are directed at actions that are nuanced with spirituality. The study was qualitative research. This study found that over time, the meaning of the mujêlisên tradition was shifted. In praxis, the spirituality aspect not dominates the discourse but has been covered by profane culture festivity practices. It is supported by the various easily accessible facilities to fulfil the consumptive desires of festivity actors. Abstrak Penelitian ini bertujuan untuk mendeskripsikan pergeseran makna mujêlisên pada masyarakat Gayo. Makna yang diberikan terhadap tradisi mujêlisên pada masyarakat Gayo tidak selalu ajeg dari masa ke masa. Dalam lensa adat Gayo, sunatan atau mujêlisên bermakna diislamkan, sehingga aktivitas yang dilakukan diwarnai tindakan-tindakan yang mengarah pada aspek spiritualitas. Peneliti menggunakan pendekatan kualitatif guna mengungkap dan merefleksikan pergeseran makna pada tradisi mujêlisên. Penelitian ini menemukan bahwa seiring perkembangan zaman, pemaknaan tradisi mujêlisên mulai ikut bergeser. Pada level praksis, gagasan spiritualitas tidak lagi mendominasi wacana, namun sudah ditutupi oleh praktik budaya pesta yang profan. Hal ini didukung oleh berbagai sarana yang tersedia dan mudah diakses untuk memenuhi hasrat konsumtif pelaku pesta.

The main objective of this community service is to strengthen media literacy for youth, adolescents and students. The existence of a media literacy for community subsequently gave birth to GAMPONG LITERACY for surrounding villages at The Malikussaleh Universitas campus, namely Blang Pulo village, Muara Satu sub-district, North Aceh district. This program was implemented through educational, socialization and interactive approaches using"learning by doing" method. This program is urgently carried out on the grounds that the behavior patterns of youth, adolescents and students in utilizing media (technology, content, form and function of media) lead to negative impacts, starting to deviate from the values of Islamic Sharia and Islamic law as well as customs and culture. This service was carried out in some steps started by the mapping of the conditions and situations of the impact of the media on youth. The finding was that most people in the community were still lack on the media and communication technology skills, which results in an increase in consumptive culture of the users. Less social media resulted in less educational and indulges consumptive appetite. The next step was the determination of a media literacy strategy using an "inocculation" approach to protect youth from the adverse effects of media. The final step was working together with stakeholders to form a Literacy Village community that would create a Literacy Village (Gampong Literacy), then urge the government to hold a Literacy Village competition for youth and students. The community received knowledge of media literacy, website design and e-commerce training.

Promotion & Marketing Strategy of Bener Meriah Tourism Potential in Increasing the Number of Tourist Visits (Study at the Tourism Office of Bener Meriah Regency in 2022) This study aims to describe the strategy carried out by the Tourism Office of Bener Meriah Regency in 2022, this research is important because Bener Meriah has potential There are a lot of tourism but not well developed so this research wants to describe Tourism Promotion and Marketing Strategy in increasing the number of visits. This research refers to the concept of Tourism Strategy, Promotion, and Marketing, using SWOT Analysis, This study uses descriptive qualitative methods, research informants from the Tourism Office Data collection techniques through observation, interviews, and documentation Data analysis techniques through data reduction, data presentation, and conclusion drawing. The results of the study show that tourism promotion and marketing through the Calendar of Events (COE) is an annual event, but not all activities are included in the annual event. Bener Meriah Regency tourism promotion is carried out through Instagram, Facebook, and YouTube but has not been managed professionally so the existing tourism potential has not developed. , Tourism promotion is carried out through COE, support from stakeholders in the form of policies (Weaknesses) the tourism potential has not developed, tourist attractions are limited because the culture section is in the Department of Education and Culture, Tourism Accommodations already exist but are not standardized, Not all tourism potentials are included in the Calendar Of Event (COE) support from stakeholders is still at the policy level not, in reality, support from the community for tourism development is still minimal because it is in the comfort zone as a farmer of opportunities (opportunities), there is no home industry as a provider of souvenirs, building-based tourism local fans, the use of coffee plantations as educational tourism, the use of secondary crops into Eco-tourism Threats (threats) lack of awareness of Stakeholders and the public about tourism potential will be managed by other parties.

Reflecting on the history of Aceh's political communication in ensuring peace stability and sustainable development, 2022, as the beginning of the political year, the 2024 General Election stage is also a new milestone in the dynamics of Aceh's political communication. Considering that the legal, legal and democratic leadership elections will only be held in 2024. Maintaining the stability of the regional government in the midst of the complexity of the problems, including in preparation for the implementation of the grand celebration of democracy is both a challenge and an opportunity. One of them is filling the acting head of the region by involving the process of regional and national political communication. Moreover, the tenure of almost three years. In July 2022, Aceh has 10 regional heads whose terms of service have ended. The transition of government in addition to filling vacancies, of course, is to maintain the stability of the running of the government which ensures the sustainability of regional and national development until a definitive regional head is elected. This research is important and interesting to understand the political communication process of the Aceh government in determining the official (Pj) based on the history of Aceh's political communication. This study focuses on reflecting on the history of post-peace Aceh political communication into lessons learned in the application of political communication in the process of determining officials (Pj). This research is a literature review, observations and interviews of characters. The research data was examined qualitatively descriptively. The results of the study are that understanding the history of the dynamics of Aceh's political communication can foster effective contemporary political communication for the Aceh government and stakeholders in the process of determining the acting (Pj) Governor, including Regents and Mayors. Political communication is applied directly or indirectly. Directly, the Aceh government conducts executive and legislative political communication both at the central and regional levels, recommends candidates to the Ministry of Home Affairs, and carries out political communication efforts with the President. Meanwhile, indirectly by involving all elements, among others; Universities, Ulama, Non-Governmental Organizations and mass media. An incumbent (Pj) who is expected in general, who has integrity, credibility, capacity, capability, understands Aceh's local wisdom.

This research is entitled Marketing Communication Branded Gayo Arabica Coffee (Comparative Study of Bergendal Coffee and Seladang Coffee) by using a descriptive qualitative approach with comparison. The purpose of this study is to compare the Bergendal Kopi and Seladang Branding strategies through Brand Expression covering brand positioning, brand identity, and brand personality by covering the stages of research by conducting observations and interviews as well as documentation. The results of the Branding Strategy research conducted by Bergendal Koffie, Bergendaal Koffie's brand positioning with the four corner symbol as a sign that coffee requires four supporting elements, namely water, soil, air and sun, Bergendaal Koffie's brand identity comes from the Dutch language Berg (mountain) and Daal (valley). ) with the tagline presenting what is promised as a brand personality. Bergendaal has consistency in maintaining the taste of coffee, because bergendal coffee only takes from three locations in Takengon, and Bener lively. Process it yourself with the tools you have so you can maintain the taste as promised. While Seladang Koffie carries the concept of Agrotourism (branding potitioning), the choice of the word Seladang to make it easier to remember, the sensation offered (Branding identity) Seladang coffee in the middle of a coffee plantation, serving coffee in the middle of a coffee plantation, so that it can be educational for visitors, open a discussion room (brand personality)