Promotion & Marketing Strategy of Bener Meriah Tourism Potential in Increasing the Number of Tourist Visits (Study at the Tourism Office of Bener Meriah Regency in 2022) This study aims to describe the strategy carried out by the Tourism Office of Bener Meriah Regency in 2022, this research is important because Bener Meriah has potential There are a lot of tourism but not well developed so this research wants to describe Tourism Promotion and Marketing Strategy in increasing the number of visits. This research refers to the concept of Tourism Strategy, Promotion, and Marketing, using SWOT Analysis, This study uses descriptive qualitative methods, research informants from the Tourism Office Data collection techniques through observation, interviews, and documentation Data analysis techniques through data reduction, data presentation, and conclusion drawing. The results of the study show that tourism promotion and marketing through the Calendar of Events (COE) is an annual event, but not all activities are included in the annual event. Bener Meriah Regency tourism promotion is carried out through Instagram, Facebook, and YouTube but has not been managed professionally so the existing tourism potential has not developed. , Tourism promotion is carried out through COE, support from stakeholders in the form of policies (Weaknesses) the tourism potential has not developed, tourist attractions are limited because the culture section is in the Department of Education and Culture, Tourism Accommodations already exist but are not standardized, Not all tourism potentials are included in the Calendar Of Event (COE) support from stakeholders is still at the policy level not, in reality, support from the community for tourism development is still minimal because it is in the comfort zone as a farmer of opportunities (opportunities), there is no home industry as a provider of souvenirs, building-based tourism local fans, the use of coffee plantations as educational tourism, the use of secondary crops into Eco-tourism Threats (threats) lack of awareness of Stakeholders and the public about tourism potential will be managed by other parties.

Development communication as a branch of communication science has long been used by the world community as a reference in looking at relations and communication between the community and the government. In its classic form, development communication is limited to seeing the relationship between government and society as the object of development. Government communication activities, is an activity that describes the interaction between the community and the government in order to meet their demands and needs.The interaction between the two parties will lead to various communications in their respective ways, which can be formal, or informal and take the form of interpersonal communication, group communication, public communication and mass communication. The concept of development includes the role of communication, especially in designing messages specifically addressed to disadvantaged citizens. For this reason, the role of government development communication is very necessary in raising awareness, generating interest, and willingness to participate in the development process. In empowering oil palm farmers in Seuruway District, Aceh Tamiang Regency, the government needs to pay attention to the communication model used in conveying messages so that the expected effect is in line with expectations. This study tries to understand the communication model of village government development in empowering oil palm farmers. There are two communication models that are very dominant in village government, namely adaptive communication and accommodative communication. Adaptive communication can be seen from the village government's strategy of merging into the identity of residents as communication participants. While accommodative communication is in the form of collective actions of village officials in modifying the way of communicating according to the interests of village residents. Methodologically, this study uses a qualitative approach which will be conducted in the Seuruway District, Aceh Tamiang Regency.

Korean drama series produced by foreign stations in Korea are very popular in Indonesia and have many fans. Some of the reasons are Korean dramas provide great inspirations, especially on lifestyle and fashion ideas. The purpose of the research is to determine how much Korean drama exposure has on influenced the fans’ lifestyle, especially the students of Communication Science at Universitas Malikussaleh. The research sample was taken using the purposive sampling technique. The research approach used is quantitative with survey techniques and data analysis using SPSS (Statistical Package for Social Sciences) version 22. The results of this research showed that there is an influence between the Korean drama exposure variable on the fan lifestyle variable in Communication Science students at Malikussaleh University.Drama Korea yang memproduksi serial drama dari negara Korea sangatlah popular di Indonesia. Hal ini dikarenakan drama Korea dapat memberi banyak inspirasi, khususnya pada gaya hidup dan fashion. Tujuan dari penelitian ini untuk mengetahui adakah pengaruh terpaan drama Korea terhadap gaya hidup penggemar pada mahasiswa ilmu komunikasi. Sampel penelitian ini diambil dengan menggunakan teknik purposive sampling. Pendekatan penelitian yang digunakan adalah kuantitatif dengan teknik survey dan menganalisis data dengan SPSS (Statistical Package for Social Sciences) versi 22. Hasil penelitian ini menunjukkan bahwa ada pengaruh antara variabel paparan drama Korea terhadap variabel gaya hidup penggemar pada mahasiswa ilmu komunikasi di Universitas Malikussaleh.

This research is entitled Marketing Communication Branded Gayo Arabica Coffee (Comparative Study of Bergendal Coffee and Seladang Coffee) by using a descriptive qualitative approach with comparison. The purpose of this study is to compare the Bergendal Kopi and Seladang Branding strategies through Brand Expression covering brand positioning, brand identity, and brand personality by covering the stages of research by conducting observations and interviews as well as documentation. The results of the Branding Strategy research conducted by Bergendal Koffie, Bergendaal Koffie's brand positioning with the four corner symbol as a sign that coffee requires four supporting elements, namely water, soil, air and sun, Bergendaal Koffie's brand identity comes from the Dutch language Berg (mountain) and Daal (valley). ) with the tagline presenting what is promised as a brand personality. Bergendaal has consistency in maintaining the taste of coffee, because bergendal coffee only takes from three locations in Takengon, and Bener lively. Process it yourself with the tools you have so you can maintain the taste as promised. While Seladang Koffie carries the concept of Agrotourism (branding potitioning), the choice of the word Seladang to make it easier to remember, the sensation offered (Branding identity) Seladang coffee in the middle of a coffee plantation, serving coffee in the middle of a coffee plantation, so that it can be educational for visitors, open a discussion room (brand personality)

Purpose-This study aims to determine the roles of technology trough digital democracy in younger generation's political education. Design/Methodology/Approach-The language is analyzed using the theory of generative morphology which is developed by Morris Hale, Aronoff, Scalise, and Dardjowidjojo. The basic theory is the word formation through affixation process. Findings-It is found that Devayan belongs to agglitunative-type language. Therefore, this language forms its words using prefixes, infixes, and suffixes by managing the process of morphemes compounding in order to get actual and potential words. Potential word formation is classified as language units that do not exist in reality. Research Limitations/Implications-This research limits the scope of attention only on the morphological process. Originality/Value-The findings can be used as references for those concerns in the revitalization of this minority language in the effort of composing a dictionary of Devayan.