Conceptual and empirical typologies comprising the intersection of personal and social characteristics of tourists have similarities and differences with respect to image perception of a destination. This study examines characteristics that distinguish tourist typologies formed by the intersection of the all-inclusive holiday experience and destination familiarity. Multiple correspondence analysis reveals differences in clusters in terms of attitudes and demographic factors influencing destination image of tourist typologies.This study aims to present patterns of tourist typologies' image perception for tourist typologies based on empirical data. Based on the findings of this study, practitioners of tourism may divert or channel their marketing efforts to well-defined target segments.
PurposeThe paper aims to analyze cognitive attributes affecting the overall destination image perception of British, German and Russian tourists toward Antalya, a well-positioned mass tourism destination in the East Mediterranean region dominated by an all-inclusive (AI) system.Design/methodology/approachThe paper is an empirical study using a structured questionnaire conducted in the summer of 2018 with 274 British, 179 German and 231 Russian tourists departing to their respective source markets from Antalya International Airport. The mean values are used as performance and correlation coefficients of the relationship between each cognitive image dimension and overall image evaluation is used to express importance.FindingsThe paper provides empirical insights that these three nationalities prefer Antalya as an AI holiday destination for different reasons and that each nationality demands attention to different factors of the destination for improvement or preservation.Research limitations/implicationsThis study provides specific recommendations for AI destinations such as Antalya for the German, British and Russian source markets. When other source markets or types of destinations are considered, the findings of this study should be re-considered. Utilization of the original and modernized importance performance analysis (IPA) plot interpretations in this research reveals a deeper understanding of current findings and provides a new perspective for further research and guidance for destination managers and marketers.Practical implicationsUtilization of both original and modernized IPA plot interpretation in this research not only reveals a deeper understanding of current findings but also provides a new perspective for future studies and guidance for destination managers and marketers.Originality/valueUnlike the majority of destination image research, this study of destination image based on individual nationalities enables tailor-made destination image development according to diversified importance and performance of destination attributes affecting the overall destination image for each nationality.
The tourism is an industry that makes extensive use of natural heritage sites. It has long been debated whether tourism is a threat to natural heritage sites. This research has been written to contribute to these discussions. In the study, the author(s) aims to determine the effects and threat levels of tourism in World Natural Heritage Sites. Within the scope of the research, the impact of tourism on 24 samples selected from UNESCO natural heritage sites was examined with multi-criteria decision-making methods. According to the results of the research, the highest endangerment level among the selected NHS are "Lake Malawi National Park", "Machu Picchu Historic Sanctuary" and "Phong Nha-Ke Bang National Park", while "Atlantic Forest Southeast Reserves", "Sinharaja Forest Conservation Area" and "Vredefort Dome" were found to be the least affected sites. The research results were discussed with the implications developed in accordance with the contexts of the selected NHS.NHSCases.docx
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