Excellent service is very important for companies to increase profits and competitive strategies with competitors. This study aims to determine the effect of service quality on customer satisfaction at PT Capella Daihatsu Pematangsiantar. This research is quantitative and  descriptive. The sample used was 94 people who were taken by purposive sampling technique. The analytical technique used is to test the validity, reliability test, normality test, t test, to determine the magnitude of the effect used a simple linear regression model. The results of this study indicate a significant positive effect between service quality and customer satisfaction. The magnitude of the effect of service quality is 36.4% on service satisfaction and the remaining 63.6% is influenced by other variables not examined such as customer relationship management and others.

Lake Toba is one of the priority tourism destinations which has natural, cultural, and spiritual wealth. In realizing Lake Toba as the Monaco of Asia, it is necessary to pay attention to various aspects, one of which is the tourism image of Lake Toba in the eyes of tourists. This study aims to determine how the influence of brand image in increasing the number of tourists in Samosir Regency. The sample used in this study were 100 tourists who were visiting in Samosir Regency. This research is descriptive and quantitative research. Data collection techniques using observation and distribution of questionnaires to tourists. The sampling technique was random sampling with a simple linear regression analysis. The results showed that brand image has a significant positive effect on tourist visits. Where the coefficient of determination (R2) is 0.628, which means that brand image has an influence of 62.8% on the decision to visit tourists to Lake Toba, Samosir Regency, while the remaining 37.2% is influenced by other factors not examined in this study such as service quality, tourism performance. and others.

The Covid-19 virus epidemic that hit Indonesia had an impact on policies in changing creative, adaptive and innovative teaching and learning processes. In preventing the spread of the covid-19 virus, the Indonesian government closed schools and universities for a while. Campus management conducts health protocols without reducing teaching and learning process between students and lecturers. One of the activities carried out on campus is by conducting online or online classes using various applications such as zoom and E-learning. This research method is done by qualitative methods. Data obtained by conducting a survey of 50 Indonesian Business Polytechnic students online. The purpose of this research is to get information about problems and obstacles faced by students when conducting the online learning process. This research is expected to be able to provide input for higher education institutions in managing and providing policies during the Covid-19 pandemic

Service quality is one of the most important in government services because society will give good value from the services of their community. The purpose of this study was to determine the magnitude of the influence of the quality of public services on community satisfaction in Simalungun district, This study used a qualitative method and the data was collected by using questioner and observation method . The sample is using 100 samples with random sampling. The data collected then tested the validity and reliability and then analyzed using linear analysis using SPSS. From this study, it can be seen that there is a positive and significant influence on service satisfaction in the Dolok Batu Nanggar sub-district of 53.8% while 46.2% is influenced by other variables not examined in this study. For further research can be develoedp using relationship management or loyalty variable.

Service is very important factor in the service industry. Improving service quality can retain consumers and increase satisfaction. This study aims to examine and explain the magnitude of the effect of service recovery on customer satisfaction levels. The object of this research is Panin Bank KCU Pematangsiantar. This research is a quantitative study with a sample size of 97 customers using a purposive side. The collecting data method is using a questionnaire. The analysis technique uses a simple linear regression analysis model. Data are testing for validity test, reliability test, normality test, and coefficient of determination test. The results of the SPSS test showed that there was an effect of service recovery of 58.8% on satisfaction, and the remaining 41.7% influenced by other factors not examined in this study. The t-test shows that there is a signifikant positive effect on customer satisfaction. The results of this study are to provide information to management in making service improvement policies. For subsequent research, the research variables can be developed like service quality and customer relationship management.Keywords: Service Recovery, Customer Satisfaction.