Current number of entrepreneurs in Indonesia is only 0, 18% or about 400.000 people. The number of entrepreneur in USA was 11, 5 % last year and the number of entrepreneur Singapore that had 4,24 million of population in 2005 was 7,2 %. The objectives of this research are to examine the effects entrepreneurship on business competence and performance of Padang Restaurants in special province of Yogyakarta. This study is expected to increase the number of entrepreneurship and is the solution of the unemployment problem in Indonesia is specially in Yogyakarta. 61 respondents from 72 Padang Restaurants. The data were collected using questionnaires and analyzed using Partial Least Square (PLS) analysis. Result of this study proved Ranidar finding (2004) which mentioned that the existence of Padang Restaurants is supported by the power of the norms which is from social and culture of Minang based on Islamic teaching (custom is based on Islam, Islam is based on Holy Quran). This finding also supports the theory of Minang culture. This theory is the concept of life which was prepared Minang’s anchestor for their generation who has purpose to reach a happy and prosperous life in this world and here after. (Idrus, 1998). The business competence has a big role in creating the business perfomance. (Hill and Jones, 1998, Muljadi, 1999). (Kotler 1997). Enterpreneurship depends on the ability of individual to run the business. Meredith et. al., (2000) stated that a person is called enterpreneur if he has an ability to see and find the opportunity and he believes in his own ability to plan, take a risk, inovate, and do some actions to get the goal. The finding of this study is important empirical evidence on the development of the theory and the practice of the enterpreneurship in Indonesia
The purpose of this study was to examine direct and indirect effects of an integrated model of servicescape and communication quality upon customer loyalty, and considered customer satisfaction as intervening variable. This study used a causal design. The main data used in this study are primary data collected through the circulation of questionnaires to the respondents BTPN bank customers in Yogyakarta. The sampling technique using purposive sampling method to determine the sample based on the consideration of researchers. Data Analysis used Partial Least Square (PLS) yaitu SEM berbasis variance, dengan software SmartPLS. Based on the analysis it can be concluded that: the result of study supports the influence of servicescape to customer satisfaction, supports the influence of servicescape to customer loyalty, supports the influence of communication quality to customer satisfaction, supports the influence of communication quality to customer loyalty, supports the influence of customer satisfaction to customer loyalty, supports the influence of servicescape to customer loyalty through customer satisfaction, supports the influence of communication quality to customer loyalty through customer satisfaction.
Penelitian ini bertujuan menguji signifikansi pengaruh kualitas produk dan persepsi harga terhadap kepuasan konsumen dan dampaknya terhadap minat beli ulang. Penelitian dilakukan pada konsumen produk sayuran CV Tani Organik Merapi, Pakem, Sleman. Penelitian ini bersifat kuantitatif dengan data primer diambil menggunakan survei kuesioner yang diambil secara accidental sampling pada 100 responden. Data dianalisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kualitas produk, persepsi harga, dan kepuasan konsumen berpengaruh positif dan signifikan terhadap minat beli ulang.
Result of this study proved Ranidar finding (2004) which mentioned that the existence of Padang Restaurants is supported by the power of the norms which is from social and culture of Minang based on Islamic teaching (custom is based on Islam, Islam is based on Holy Quran). This finding also supports the theory of Minang culture. This theory is the concept of life which was prepared Minang’s anchestor for their generation who has purpose to reach a happy and prosperous life in this world and here after. (Idrus, 1998). The business competence has a big role in creating the business perfomance. (Hill and Jones, 1998, Muljadi, 1999) (Kotler 1997). Enterpreneurship depends on the ability of individual to run the business. Meredith et. al., (2000) stated that a person is called enterpreneur if he has an ability to see and find the opportunity and he believes in his own ability to plan, take a risk, inovate, and do some actions to get the goal.
There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable.
Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying
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