The study examines the intention to continue using mobile banking services among SMEs in Tanzania. The study extended the ECS-IS model by adding three variables: ease-of-use, perceived trust, and attitude to address the existing challenges in continuance usage of mobile banking services. Data was collected using a self-administered questionnaire from company's owners and managers. A total of 287 responses were used in data analysis. SEM technique was employed to evaluate the measurement and structural models. The study found that satisfaction and attitude have a direct influence on continuance usage of mobile banking among SMEs in Tanzania. Furthermore, confirmation, perceived trust, and perceived usefulness have an indirect effect on continuance usage of mobile banking services among SMEs. The study provides useful insights which could be used by mobile banking service providers to improve banking services delivered through mobile technology. Furthermore, the findings will assist scholars in understanding the antecedents which affect continuance usage of mobile banking services among SMEs.
This study was conducted to examine antecedents that influence acceptance of e-books in Tanzania. The study extended TAM model with accessibility, perceived cost, and technological support to develop a conceptual model that was used to examine acceptance of e-books in Tanzania. Quantitative study was conducted using self-administered questionnaire in which snowball technique was used to identify potential respondents. The questionnaires were distributed using online Google form, and 314 usable responses were collected. A multivariate data analysis technique known as structural equation modeling (SEM) was employed to establish relationships between the hypothesized relationships. The findings show that perceived ease-of-use, accessibility, and technical support have significant effect on acceptance of e-books in Tanzania. Several implications that will lead to acceptance of e-books in Tanzania are provided.
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