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This research employed a behavioral model to confirm and elucidate the critical influence of place attachment, destination involvement, and ambivalent emotion on responsible tourism behaviors. A total of 415 questionnaires were collected from tourists visiting Penghu Island in Taiwan. Following data analysis using structural equation modeling, the results suggested that place attachment, destination involvement, and ambivalent emotion critically impact responsible tourism behaviors, and that place attachment is negatively related to ambivalent emotion. In addition, ambivalent emotion was found to mediate the relationship between place attachment and responsible tourism behaviors. Finally, implications for the promotion of sustainable tourism development were thoughtfully provided based on these findings.

Drawing upon a survey of Taiwanese consumers, this article investigates how the richness of information available through television (TV) travel products and the presence of an 'information transportation' effect influences perceived risk and purchasing intentions. The results suggest that information transportation is negatively related to perceived risk, whilst information richness influences purchase intention of TV travel product. It was also found that the less risk consumers perceived, the more purchase intention they showed for the intangible nature of tourism products. This study serves as a starting point to understand consumers' purchase intentions for travel products in non-store retailing and would provide suggestions for travel operators to attract consumers effectively and increase their purchase intentions.