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Mediated intergroup contact positively influences attitudes toward social out-groups; here, we explored whether different intergroup contact activities might influence attitudes via different mechanisms. We investigated whether mediated musical or sports contact improves intergroup attitudes through theoretically derived mediators (interpersonal synchronization, empathy, and humanization). This was accomplished by exposing US respondents to videos featuring Chinese singers or table tennis players. We found support for mediated effects of intergroup musical exposure on prejudice through the mediator humanization. We also examined whether seeing in-group (vs. out-group) members enjoying the out-group performance in the video (a “reaction video”) would improve attitudes via norms-related processes. Sharing the viewing experience with an in-group character enables identification with that in-group character, which facilitates modeling of positive intergroup relations. We found that seeing an in-group member enjoying an out-group performance reduced prejudice via norms, but only when people viewed the sports performance. Results are discussed in terms of the prejudice-reducing potential of exposure to media featuring music and sports.

Intergroup contact research demonstrates that contact with outgroups (including mediated contact) improves attitudes about those groups. However, people often avoid such contact, including avoiding outgroup media messages. In two studies, we investigated voluntary exposure to outgroup media. Our research builds on intergroup contact theory and the reactive approach model. The latter suggests (counterintuitively) that, sometimes, anxiety can motivate people to engage with the unfamiliar. Both studies measured potential predictors of voluntary contact, provided musical options for respondents, and measured which options people chose as well as their engagement with and enjoyment of those choices. Study 1 provided a simple choice between two musical options (ingroup versus outgroup); Study 2 used a more extensive array of ingroup and outgroup options, including ingroup-outgroup collaborative music. Findings suggest a limited role of personality traits in determining seeking outgroup media, but a more powerful role for diversity-related attitudes and past exposure to outgroup media. Some evidence supported reactive approach models (e.g., selfexpansion motives drove time spent listening to outgroup media in Study 1, but only for people who reported high levels of intergroup anxiety).