Employees are the main assets of the company that requires the company to be able to create employee satisfaction so as to increase productivity. One strategy to increase power is through compensation. The purpose of this study was to determine the compensation factors and Gojek's strategy in increasing job satisfaction of Gojek drivers. This type of research uses qualitative research. The data source used is primary data. Data collection techniques using observation, interviews and documentation, research subjects and Man-six Go-jek drivers in Denpasar. The results showed the application of compensation with a trip and bonus system, a trip system with a 20% discount for companies, bonus points, daily bonuses. With the current compensation system, drivers are satisfied even without a fixed salary. Gojek's strategy in increasing job satisfaction of gojek drivers is to innovate to improve the system and management by replacing the old system with a rating system.
During the COVID-19 pandemic, medical personnel received much heavier workload than normal. On top of it, stigma and low appreciation of the community for medical personnel leads to increase of both physical and psychological pressure. The purpose of this study is to analyze the effect of leadership, workload, and work environment on nurse satisfaction and performance. The sample in this study were 246 nurses who worked at Bali Mandara Hospital. Data was collected through questionnaire distributed online using google form platform and the data was processed using SmartPLS 3.2.1. The results of the study found that: (1) leadership, workload, and work environment had a positive and significant effect on nurses' job satisfaction; (2) leadership and nurse satisfaction have a positive and significant effect on nurse performance, workload has a negative and significant effect on nurse performance, and work environment has no effect on nurse performance; and (3) nurse job satisfaction mediates the influence of leadership, work load, and work environment on nurse performance.
Indonesia is currently experiencing the spread of the Covid-19 virus, which has not subsided. The government's appeal to prevent the spread of this virus requires the public to stay at home. Uncertainty during the COVID-19 pandemic has resulted in business actors, one of which is the Coffee Shop, which has experienced a decline in income. For this reason, coffee shops must have a strategy to survive during the COVID-19 pandemic. Digital marketing strategy is a form of business to promote and introduce a brand and product using digital media. It is the right step to survive during this pandemic. This study aims to find out how to apply digital marketing strategies to BC Street Coffee to be able to survive during the covid-19 pandemic. This study uses a qualitative method by selecting a case study on BC Street Coffee through interviews and documentation to the intended informants. Informants in this study were owners, employees, and customers. Based on the results of the interview, BC Street Coffee implemented a digital marketing strategy to survive during the covid-19 pandemic with several strategies, namely 1) Implementing social media marketing, BC Street Coffee used Instagram and Facebook as marketing media by utilizing photo and video features to disseminate information about BC Street Coffee and promos that apply to the delivery application (GoFood & GrabFood) consumers so they can find out the products offered by BC Street Coffee, 2) Implement content marketing, BC Street Coffee uses marketing content to help introduce products through features- features adopted from social media, using messages that are packaged creatively using attractive photos, captions, hashtags, and videos. And BC Street Coffee uses or collaborates with local influencers in marketing or introducing products.
Peneltian ini bertujuan untuk mengetahui implementasi CSR dalam perpektif kearifan lokal dalam meningkatkan kinerja LPD. Metodelogi yang digunakan dalam penelitian ini adalah metodelogi kualitatif. teknik pengumpulan dalam penelitian ini dilakukan dengan observasi, wawancara dan dokumentasi. Hasil penelitian menunjukan bahwa Informan dalam penelitian ini memandang bahwa CSR berlandaskan prinsip kearifan lokal Tri Hita Karana merupakan kewajiban sosial LPD untuk mensejahterkan dan mengaja ketahanan kearifan lokal. Praktik CSR berlandaskan Kearifan Lokal Tri Hita Karana telah di terapkan di LPD Desa Adat Tanjung Benoa. Relasi dengan masyarakat sangat dijaga sehingga masih dipercayai masyrakat sampai saat ini. Penganggaran Praktik CSR tetapkan dalam Rapat Desa dengan presentase sebesar 75 % Dana CSR di kelola oleh Desa dan 25 % dikelola oleh LPD Desa Adat Tanjung Benoa. Implementasi CSR berlandaskan kearifan lokal Tri Hita Karana memberikan kinerja yang meningkat baik secara berkesinambungan dari segi operasional maupun keuangan LPD Desa Adat Tanjung Benoa. Kata Kunci: corporate social responsibility, kearifan local,kinerja LPD ABSTRACT This research aims to knowing the implementation of CSR in the perspective of local wisdom in improving performance LPD. The methodology used in this study is a qualitative. collection techniques in this study were carried out by observation, interviews and documentation. The results showed that the informants in this study view that CSR is based on the principle of local wisdom Tri Hita Karana is a social obligation of the LPD to prosper and endure the resilience of local wisdom. CSR practices based on Tri Hita Karana's Local Wisdom have been applied in the Tanjung Benoa Indigenous Village LPD. Relationships with the community are maintained so that they are still trusted by the community to date. Budgeting of CSR practices is set at the Village Meeting with a percentage of 75% of the CSR Funds managed by the Village and 25% managed by the LPD of the Tanjung Benoa Indigenous Village. The implementation of CSR based on local wisdom Tri Hita Karana provides improved performance on an ongoing basis both in terms of operational and financial LPD Tanjung Benoa Indigenous Village.
Social media as a digital marketing channel is currently utilized as a promotional media for business people especially those who choose the millennial generation segment as their main target market. The growth in the number of social media users today is also seen as an opportunity to build brand awareness through social media. This research aims to find out strategies in building brand awareness with social media marketing on Instagram for millennials. This research focuses on social media marketing that has been applied to the Il's Project brand which is one of the local footwear brands in the city of Denpasar. Using a qualitative approach, with a descriptive analysis of this study collecting data through interviews, observations and documentation which is further analyzed by SWOT analysis techniques comparing internal and external factors to determine the SWOT Matrix and IE Matrix for strategy determination. The results showed, Il's Project social media marketing was in quadrant 1 in the SWOT Matrix, and cell 5 in the IE Matrix. The right strategy is to support an aggressive strategy and growth strategy, namely, market penetration, increased sales and profits and increased marketing effectiveness on social media.
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