Digital Marketing Strategy to Survive During Covid-19 Pandemic

Putri, Ayu Mirah Anjasmara; Sanica, I Gede

doi:10.29040/ijebar.v6i1.4084

Cited by 10 publications

(7 citation statements)

References 8 publications

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“…Curiosity plays an important role in the student learning environment. Low curiosity will be difficult to focus students' attention 11 . Curiosity is the main thing in learning activities, so it is very necessary.…”

Section: Resultsmentioning

confidence: 99%

Analysis of student interest in biology subjects after the covid-19 pandemic at MAN 2 Bantul

Lestari,

Karisna,

Arum

2023

Sym. Bio. Ed.

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Interest means an attitude of liking an activity and usually paying more attention. The purpose of this study was to determine students' interest in learning Biology subjects after the co-19 pandemic. This research is a quantitative research with quantitative descriptive method. The object of research is science students at MAN 2 Bantul totaling 192 with a sample of 56 respondents. Research data were obtained using a closed questionnaire that had been validated by experts. Aspects observed in learning interest such as student interest, curiosity, student acceptance of tasks, awareness of learning at home, activeness, and the learning process. The results showed that student interest was categorized as good, curiosity was categorized as good, student acceptance when given assignments was categorized as very poor, awareness of learning at home was categorized as very poor, student activeness was categorized as very good, and the learning process was categorized as very good. Based on the results of this study, it can be concluded that student interest in learning after the co-19 pandemic can be said to be good even though it has various factors inhibiting interest in learning.

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Section: Resultsmentioning

confidence: 99%

Analysis of student interest in biology subjects after the covid-19 pandemic at MAN 2 Bantul

Lestari,

Karisna,

Arum

2023

Sym. Bio. Ed.

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“…Berdasarkan penuturan pengelola, mereka menyampaikan bahwa strategi digital yang dijalankan berbuah positif dengan signifikansinya pengunjung yang datang. Dampak positif pendekatan pemasaran daring yang terdiri dari content marketing, mobile marketing, dan social media marketing (Putri & Sanica, 2022) memperlihatkan bahwa taktik ini berdampak positif dalam menumbuhkan pasar. Pengunjung hotel kian bertambah, dan sebagian besar memperoleh informasi melalui media daring.…”

Section: Gambar 1 Asistensi Promosi Digital DI Reddoorzunclassified

Bagaimana panti asuhan bertahan pada masa pandemi COVID-19?

Irwani

Fadhilah²

2023

JIPEMAS

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Merujuk data Kementerian Sosial RI, tercatat sekitar 30 ribu anak menjadi yatim piatu akibat COVID-19. Sebagian dari mereka akhirnya ditempatkan di panti asuhan. Namun, dalam memenuhi keperluan penghuni, panti menghadapi banyak kendala, salah satunya berkaitan dengan anggaran yang terbatas dan penghuni panti yang masih kesulitan dalam mengembangkan potensi diri karena tidak maksimalnya pembelajaran daring saat pandemi. Sehingga, yayasan perlu memutar otak untuk mengakomodasi kebutuhan finansial sekaligus kesehatan mental, termasuk pemenuhan akademik bagi para penghuninya. Melihat permasalahan yang ada, penulis kemudian mencoba membantu Panti Asuhan bertahan dengan menyelenggarakan pelatihan dan kursus intensif bagi anak-anak di sana dan membantu pemberdayaan unit usaha yang dikelola oleh panti. Metode pelaksanaan kegiatan yang dilaksanakan dibagi menjadi 3 tahapan yakni: tahap koordinasi, tahap persiapan, dan tahap pelaksanaan. Tahap pelaksanaan difokuskan pada penggalian potensi anak dan pendampingan psikologis. Sedangkan untuk optimalisasi unit usaha, diberikan pemahaman mengenai pemaksimalan promosi dan penjualan. Artikel ini menggambarkan bagaimana penulis mendampingi panti asuhan untuk bertahan saat pandemi dengan jangka waktu dari minggu terakhir Bulan Februari serta minggu pertama dan kedua di Bulan Maret 2021 dengan pelaksanaan bertempat di Panti Asuhan Sentosa Kota Banjarmasin. Dari pendampingan yatim piatu yang telah dilakukan, anak-anak menjadi lebih stabil emosionalnya, dan mampu mengenali potensi diri lebih baik. Sedangkan unit usaha panti asuhan dapat memaksimalkan promosi dan tingkat penjualan mereka.

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“…There is a positive and significant connection between the digital market and sales volume, and Facebook is the first social media platform that is most used (Abdurrahman et al, 2021), (Rifai et al, 2021). In the online market, social media marketing is the easiest marketing strategy and most favorable to be implemented due to most people having social media started from WhatsApp, Line, Facebook, Twitter, Instagram, and Tiktok, (Putri & Sanica, 2022).…”

Section: Table 1 Data Of Culinary Sme Depok City Based On Regionmentioning

confidence: 99%

The Impact of Sostac's Digital Marketing Planning Strategy on Marketing Performance Through Competitive Advantage

Suharyati¹,

Handayani²,

Nobelson³

2023

IJEASS

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The majority of MSMEs in the Sukmajaya sub-district, Depok, are engaged in the culinary field, totaling 771 MSMEs out of a total of 2,835 MSMEs. The decline in the number of MSMEs in 2020 due to the Covid-19 pandemic has made it difficult for MSMEs to market their products. On the other hand, during this period, SMEs emerged with digital innovation. Digital marketing planning is necessary for MSMEs in running their business to create a competitive advantage and improve marketing performance. MSMEs that do not implement digital marketing in running their business will be left behind and lose customers because customer buying behavior has changed towards digital. This research is quantitative descriptive research using the SmartPLS 3.0 tool to analyze the effect of each variable. The type of data is primary data by distributing questionnaires to 125 Culinary MSME respondents in the Sukmajaya sub-district, Depok city via Google form. In this study, data analysis techniques were carried out in the form of descriptive data analysis and inferential data analysis, and hypothesis testing. The results of the study prove that digital marketing planning using the SOSTAC method has a positive and significant effect on Competitive advantage, SOSTAC Digital marketing planning has a positive and significant effect on marketing performance and Competitive advantage has a positive and significant effect on marketing performance. The results of the study show that SOSTAC Digital Marketing Planning has a positive and significant indirect relationship to marketing performance through competitive advantage, which is bigger than the direct relationship. Thus, in SOSTAC Digital Marketing Planning, to achieve marketing performance, MSME actors must first be able to create a competitive advantage.

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Digital Marketing Strategy to Survive During Covid-19 Pandemic

Cited by 10 publications

References 8 publications

Analysis of student interest in biology subjects after the covid-19 pandemic at MAN 2 Bantul

Analysis of student interest in biology subjects after the covid-19 pandemic at MAN 2 Bantul

Bagaimana panti asuhan bertahan pada masa pandemi COVID-19?

The Impact of Sostac's Digital Marketing Planning Strategy on Marketing Performance Through Competitive Advantage

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