The increasingly fierce business competition causes producers to have a marketing strategy that can attract consumer buying interest. Cosmetic products are considered to have great potential, especially for halal cosmetic products. The concept of Islamic branding and the concept of marketing using celebrity endorsers is very attractive to consumers' buying interest. There is still a lack of consumer understanding about halal standards for a product, causing producers to have to provide clear information for the products to be sold. This study aims to determine the effect of Islamic branding, celebrity endorser and product knowledge on consumer purchasing decisions for Wardah cosmetics. The research method used is a quantitative method. The population in this study were students of the Faculty of Islamic Religion, Ibn Khaldun University, Bogor with a total sample of 88 respondents. The data analysis method used is SEM-PLS. The results showed that; 1) The Islamic branding variable has a positive but not significant effect on purchasing decisions, 2) The celebrity endorser variable and product knowledge have a positive and significant effect on purchasing decisions. Even though Wardah products already have a halal certificate and use muslimah advertising stars, they are still not enough to influence purchasing decisions. Wardah can improve marketing by adding more Islamic themes.  

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This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

<p>The Muslims in this era can not be denied is in decreased. Prominent Muslims then trying reviewing the causes of these weaknesses and find solutions to new heights with a variety of Islamic thought and concept. Among them, Imam Albany is a figure who is very famous and influential in offering solutions Muslims slump. He offers the concept of Islamic education are motivated by the foundation tashfiyah and tarbiyah as the solution of the problems of the people. Starting from the above reasons, the authors tried to explore the concept of Islamic education according to Imam Albany to examine the subject matter related to how the concept of tashfiyah and tarbiyah according to Imam Muhammad Al Nashiruddin Albany. And how about a favor, criticized the concept. And what about the influence of Imam Albany concepts in the concept of Islamic education. Tashfiyah as a differentiator in the concept of Islamic education Imam Albany so crucial. Education or tarbiyah without preceded by tashfiyah according to Imam Al Albany does not provide a solution to the people. Lack of Muslims in the eyes of his enemies can not be completed. Tashfiyah is a purification of Islam from other element. Tarbiyah is guidance to generations of Muslims today who are growing on a purified Islam. Concept tashfiyah and tarbiyah was not a new concept and has been championed by previous scholars. Nevertheless, the concepts tashfiyah and tarbiyah Imam Albany still causing the pros and cons. Not a few scholars and leaders at the time supported the concept tashfiyah and tarbiyah Albany. And not a few who oppose both scientifically and in a violent manner. Concept tashfiyah and tarbiyah that conveyed by Imam Albany brings great influence on the concept of education today. Books by him to be the main reference. His thoughts also forwarded by scholars after him. Thus the concept tashfiyah and tarbiyah in this era synonymous with Imam Albany</p><p>Keywords: al-Albany, Tashfiyah, Tarbiyah</p>

This study analyzes the digital fundraising strategy in collecting zakat at the Global Zakat Amil Zakat Institute. The purpose of this study is to determine the digital fundraising strategy used by LAZ Global Zakat in supporting the collection of zakat funds and to formulate a digital fundraising strategy at LAZ Global Zakat. This study uses descriptive research methods with quantitative and qualitative study approaches. A case study approach to analyzing digital fundraising strategies in collecting zakat funds using SWOT Matrix analysis (Strengths, Weaknesses, Opportunities, Threats) and IE Matrix (Internal-External Matrix) and determining strategy using Quantitative Strategic Planning Matrix (QSPM). From these results, an implementation strategy is proposed. The results of this study are the digital fundraising strategy used by LAZ Global Zakat using two methods, namely organic (unpaid) and paid (paid). Digital fundraising strategies, both organic and paid, direct muzaki or prospective muzaki to the crowdfunding platform as a direct payment medium. Meanwhile, the formulation of the digital fundraising strategy for LAZ Global Zakat is to continue to use advertisements on the crowdfunding platform to offer zakat programs, collaborate with public figures or influencers to offer a joint ZIS program, create a ZIS program based on community preferences and improve automated answering applications related to zakat consultations that work 24 hours. Keywords: strategy, digital fundraising, zaka, global zakat