Turkey's advantageous location connects Europe with Asia and which has seas from all three sides gives a potential for being the world's logistics hub. For these reasons enough attention needs to be given to the improvements in logistics and supply chain in Turkey. The purpose of the study is to reveal how the distribution graduate theses in logistics and supply chain prepared in Turkey according to different criteria from 1993 until today. The data of the research were collected from national thesis center and the obtained data were analyzed and some statistics were obtained. According to this, 525 theses are examined according to their degree, status of university, cities they have been prepared for, years, institutes and key words used. It is reached the result that the majority of master and doctorate theses in logistics and supply chain are written in public universities. The three most studied provinces are Istanbul, Izmir and Ankara. It seems that a limited number of theses were made until 2000.

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ÖzetPazarlamanın post modern döneme geçişiyle birlikte pazarlamada yeni kavramlar ortaya çıkmaya başlamıştır. Bu kavramlardan birisi de unutulmuş ürünleri, markaları yeniden canlandırmayı amaçlayan, eski ve yeninin doğru bir şekilde birleştirilmesini sağlayan retro pazarlamadır. Retro pazarlamada ürünlerin veya hizmetlerin nostaljik yapıda piyasaya sunulması hedeflenir. Retro ürünler geçmişte yaşanan bir anıyı, olayı veya bir nesneyi hatırlatan ürünler olduğundan tüketiciye haz vermektedir. Bu nedenle firmalar marka kimliği ve marka imajı oluştururken tüketiciye daha çok haz vermeyi amaçlayarak, tüketicilerin geçmişteki özlemlerine hitap etmeye çalışırlar. Bu araştırmanın amacı retro pazarlama hedefiyle oluşturulan marka imajı ve marka kimliğinin tüketicilerin gözünden araştırılması ve tüketicilerin gözünden nostalji ve marka ilişkisinin incelenmesidir. Anahtar Kelimeler: Retro pazarlama, Nostalji, Marka İmajı, Marka Kimliği. AbstractAlong with the postmodern transition of marketing, new concepts have emerged in marketing. One of these concepts is the retro marketing, which aims to revitalize forgotten products, brands, and combine old and new. Retro marketing aims to present products or services to the market in a nostalgic structure. Retro products delight consumers as there are products that remind of an anime, an event, or an object that lived in the past. For this reason, companies try to appeal to consumers' aspirations of the past by aiming to give consumers more pleasure while creating brand identity and brand image. The purpose of this research is to investigate the brand image and brand identity created with the aim of retro marketing and examine the nostalgia and brand relation in the eyes of consumers. Keywords: Retro Marketing, Nostalgia, Brand Image, Brand Identity GirişPost modern pazarlama anlayışının esası, tüketicilerin zevk ve isteklerine yönelik ürünler üretmek ve müşteri memnuniyetini sağlamaktır. Müşteri memnuniyetini sağlayarak, müşteri bağlılığı yaratmanın en etkili yolu ise müşteriyi mutlu etmekten geçmektedir. Bu nedenle markalar stratejik yollarla tüketicilerin duygularına hitap etmeye çalışırlar. Bunu yaparken bazı markalar nostalji temelli bir marka imajı ve nostalji içerikli marka kimliği oluşturmaya çalışır. Bu yapılan çalışmalar retro pazarlamanın temelini oluşturur. Firmalar nostalji temelli marka imajı oluştururken tüketicilerin olumlu hatıralarına vurgu yapma çalışır. İnsanlar yaşamın getirdiği zorluklar içerisinde geçmişteki güzel anılarını anımsayarak mutlu olmak ister. Bu anımsamalar bir döneme, bir olaya, bir şarkıya veya bir ürüne yönelik olabilir (Alpat, 2010, s. 16). Örneğin ürün reklamında Yeşilçam müziği ve Yeşilçam esintileri kullanılarak, tüketicilerin gençlik yıllarına dokunmaya ve marka hakkında olumlu izlenimler bırakılmaya çalışılır. Marka imajı oluşturulurken markanın geçmiş zenginlikleri, kültürel değerleri büyük rol oynamaktadır. Bir markanın piyasaya çıktığı ilk günden beri aynı marka ismini, aynı marka amblemini, aynı reklam stratejisini kullanması retro mar...

This study was carried out to determine the relationships and differences between teacher self-efficacy and teacher entrepreneurship characteristics of teacher candidates who are studying at Education Faculties. For the purpose of the study, data were collected from the students of two different faculties of education affiliated with Gaziantep University. Correlation analysis performed on the data set showed that there was a positive and statistically significant relationship between teacher candidates' entrepreneurial tendencies and teacher self-efficacy. In addition, the t-test revealed that there were significant differences between the students of Gaziantep Faculty of Education and Nizip Faculty of Education with respect to both entrepreneurship and teacher self-efficacy levels. It was found that the t-test on the gender variable of the prospective teachers differed significantly in terms of entrepreneurial characteristics and teacher self-efficacy in terms of statistically significant difference between men and women. Psychological Counseling and Guidance, Classroom, Social Studies, Mathematics, Turkish and English Language Teaching Departments, which are part of the study, were statistically differentiated statistically in terms of entrepreneurship and teacher self-efficacy. It is possible to think that the motives that improve teacher trainees' entrepreneurship characteristics and the motives that elevate their teacher self-efficacy are the same or similar. This should be considered in the context of curriculum and syllabus design given in the faculties of education of teachers. Thus, it will be possible to educate individuals who are both better trained professionally and who can respond to the needs of the era at a higher level.

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