PurposeThis paper aims to explore employee perceptions of companies engaged in services and banking of the role of change leadership on the application of artificial intelligence (AI) that will impact the performance and work engagement in conditions that are experiencing rapid changes.Design/methodology/approachThis study has used a quantitative research approach, and data analysis uses an approach structural equation modeling (SEM) supported by program computer software AMOS 22.0. A total of 357 respondents were involved in this study, but only 254 were qualified. In this study, the respondent is an employee of companies engaged in the services and banking sector in the East Java, Indonesia region.FindingsThe results reveal that AI has a significant positive effect on employee performance and work engagement. Change leadership positively moderates the influence of AI on employee performance and work engagement.Originality/valueThe development of this model has a novelty by including the moderating variable of the role of change leadership because, in conditions that are experiencing rapid changes, the role of leaders is essential. After all, leaders are decision-makers in the organization. The development of this concept focuses on studies of companies engaged in services and banking. Employee performance is an essential determinant in the organization because it will improve organizational performance. In addition, the application of AI in organizations will experience turmoil, so that the critical role of leaders is needed to achieve success with employee work engagement.

Many testimonies stated smartwatches ability to increase people's well-being and save people's lives in emergencies. Smartwatches encourage a healthy lifestyle and strengthening the way of life of users through intelligent coaching. By exceeding the technology and fashion barriers, smartwatches gain traction with definite growth predictions. This research explores a theoretical model focused on technology acceptance and visibility by interface aesthetics that influence smartwatch users adoption behaviour. SEM-AMOS evaluates the conceptual model and related theories from 110 survey samples. The empirical findings indicates perceived value and perceived ease of use are key factors that drive consumer's purchase intention. This result is different from the previous research in Europe and the United States market, which states that the design factor (fashion) affects consumer purchasing decisions. Indonesian consumers prefer functional design to interface aesthetics and consider a smartwatch as more about technology than a fashion accessory. This research provides managerial implication about how to set smartwatch value proposition by knowing the consumer technology adoption toward smartwatch technology.

This study aims to determine the effect of entrepreneurship education on entrepreneurial intention through planned behavioural control, subjective norm, and entrepreneurial attitude. The previous studies related to applying the theory of planned behaviour focused on identifying the factors that determine entrepreneurship behaviour. This study is more concerned with identifying factors affecting entrepreneurial intention, attitude, and behaviour of university students majoring in business and non-business enrolled entrepreneurship courses. The research methodology uses quantitative research with a purposive sampling method that selects 450 samples based on specific criteria. The data analysis uses the SmartPLS for analysing discriminant validity and AMOS for testing the conceptual model. Entrepreneurship education in business students and non-business (education) students influences student's entrepreneurial attitudes and behaviour. The entrepreneurial intention, perceived behaviour, and entrepreneurship attitude in business students are higher than those of non-business students.

Kelangsungan usaha para pengusaha UMKM dipengaruhi oleh pandemi COVID-19 terutama yang bergerak di bidang fashion batik, dimana fashion show dan pameran ditiadakan. Untuk mendukung pengusaha batik membutuhkan inovasi produk dan teknologi yang menyesuaikan dengan kondisi pasar. Dalam rangka meningkatkan penjualan fashion batik di era pandemi melalui digitalisasi, diperlukan strategi pemasaran yang tepat untuk meningkatkan literasi teknologi yang berdampak positif pada peningkatan pangsa pasar. Kegiatan pengabdian masyarakat ini bertujuan untuk menganalisis dan mengimplementasikan strategi peningkatan pangsa pasar UMKM Batik dengan mengoptimalkan pemasaran digital berbasis web. Jenis pengabdian masyarakat ini adalah penelitian lapangan (field research) dengan pendekatan deskriptif kualitatif. Metode pengumpulan data dilakukan dengan metode survey dan observasi. Pelaksanaan pelatihan menggunakan teknik tutorial dan ceramah. Pelaksanaan pengabdian masyarakat dilakukan dalam 4 tahap, yaitu tahap identifikasi masalah mitra UMKM batik, perumusan solusi permasalahan mitra, pemberian pelatihan e-commerce berupa pelatihan desain web e-commerce dan pembuatan konten, dan evaluasi dan pendampingan berupa survey pemahaman dan kepuasan mitra. UMKM di Kampung Batik Lemahputro, Sidoarjo telah menerapkan beberapa bentuk aplikasi pemasaran berbasis web ke dalam bisnis mereka, tetapi tingkat penggunaannya terbatas pada aplikasi dasar pemasaran seperti e-mail dan website statis. Namun demikian, UMKM sudah memiliki pemahaman yang moderat terhadap manfaat pemasaran berbasis web dan lebih dari 50 persen UMKM menunjukkan bahwa mereka menyadari bahwa pemasaran berbasis web dapat meningkatkan kinerja dan profitabilitas secara keseluruhan.