Qualification of Public Relations becomes a basic requirement for a company or organization. One of them is through the work of the front office in the banking industry. This study intends to examine the concept of 3B (Brain, beauty and behavior) into a work system based on Public Relations qualifications. with data collection techniques through interviews and observations to customers and front office employees at several banks in Sikka Regency. The results of data analysis carried out related to the implementation of the 3B concept are categorized based on the public relations qualifications namely: 1). Brain (A. ability to communicate ability in communication management based on 2 things, namely, knowledge and skill, b) Ability to Organize: Front officers are able to act as problem solvers in finding strategic solutions to problems related to products and services from banks. 2) Beauty (a. personal integrity, which includes 2 things namely a modest personality, and friendly and dress ethics, which contain aesthetic and ethical values 3) Behavior (a. Ability to get on with people, relationships based on customer satisfaction and providing good service. b. Imagination, insight and understanding of customer characteristics and mastering concepts, implementation in solving each problem responsibly and quickly). From the results of the research conducted, it was found that the front office performance in the banking industry has so far reflected the standard of a public relations officer.

Tujuan dalam penelitian ini dilakukan untuk mengetahui bagaimana persepsi masyarakat tentang pengaduan publik dalam Program Bantuan Langsung Tunai (BLT) di masa pandemic covid – 19. Penelitian terkait BLT-DD dilakukan di Desa Wuring Kecamatan Alok kabupaten Sikka NTT, yang menjadi salah satu daerah penerima BLT – DD dengan mayoritas masyarakatnya sebagai nelayan, petani dan pedagang kecil. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengambilan data dilakukan melalui observasi non partisipan melalui pengamatan pada kehidupan sosial ekonomi masyarakat serta dept interview yang mengacu kepada persoalan mekanisme pengaduan, pengetahuan serta akses informasi dan juga pada persepsi masyarakat tentang BLT-DD. Sedangkan teknik analisis data menggunakan model miles dan huberman; collection, reduction dan display daya. Hasil penelitian menyatakan bahwa, proses aduan masyarakat mengacu kepada 3 (tiga) hal yakni komunikasi publik, masih bersifat satu arah khususnya pada pendataan masyarakat penerima bantuan informasi terkait ketentuan – ketentuan penerima bantuan masih belum menyentuh aspek pemahaman masyarakat dan berimplikasi multitafsi. Kedua, proses aduan  merupakan “barang mewah”. Stigma atau pemikiran ini, akhirnya berimplikasi pada rasa khawatir dan bingung. Ketiga, unit pengaduan yang belum dimaksimal pada tingkatan pemerintah khususnya pada tingkat RT/RW.  Kesimpuan yang dapat diambil dari penelitian ini, bahwa BLT DD masih menjadi persoalan, khusus pada sistem pendataan dan juga mekaniisme komunikasi yang dibangun masih belum menyentuh aspek pemahaman masyarakat.

Learn from home has become a new trend today. This study examines how the communication gap that occurs between parents and children in the online learning process during the covid-19 pandemic. The method used is a case study, with data collection techniques through observation, interviews and documentation review. The results of the study indicate that quite a number of problems have arisen against this government policy, and one of them is the communication problem of parents in their unpreparedness having a dual role in their upbringing as teachers, motivators and facilitators for their children. In addition, other problems such as supporting facilities, social environment and children's mentality are other obstacles that contribute to creating a communication gap between parents and children. Through this research, it is hoped that the communication relationship between parents and children should be a priority, so that the current pandemic situation does not necessarily reduce children's interest in learning and academic potential. Keywords: Communication Gap, Online Learning, Covid-19 Pandemic