The purpose of this research are (1) To find out how to good work and professionally the staff  Deli Store Majapahit Hotel which can increase customer satisfaction And (2) to meet customer desires in purchasing Pastry and Bakery products from Deli Store Majapahit Hotel. The method used is the method of data analysis with descriptive quantitative methods and methods of data collection by observation, interviews, and documentation. The results of the study (1) the management of Deli Store Hotel Majapahit, will guide the new employe for two weeks to learn about the Bakery product and customer service, so the customer will be happy and satisfied about our service when buying our product. And giving the information about Deli Store Majapahit Hotel customer loyalty were the customer will always get the best service and always satisfied about our service. (2) the customer loyalty Deli Store Majapahit Hotel will get discount for every product and always get the best service so the other customer want to be customer loyalty.

Thisystudy aims to analyzepand find out the effect of service quality drivers on customer loyalty throughysatisfaction. Primary data obtained through questionnaires distributed to Gojek service users using Google Form. The population in this study is not limited in number. In this study, the sample used was 100 respondents who used Gojek services. This study uses 3 variables which are then analyzed using path analysis. From?the results of the t test research, namely the quality of service on satisfaction has a value of t count (1.819) t table (1.66) with a significance of 0.072 so that there is a significant effect. Analysis of t test data, namely the quality of service to customer loyalty has a value of t count (5.258) t table (1.66) with a significance of 0.000 so there is a significant effect. The t-test analysis is that satisfaction with customer loyalty has a value of t count (4.168) t table (1.66) with a significance of 0.000 so that there is a significant effect. From the results of the calculation of the sobel test of service quality on customer loyalty through the satisfaction of online Gojek service users in the city of Jember, it can be obtained a value of 2.274, because the z value obtained is greater than the t-table value (1.66), it can be concluded that satisfaction can indirectly mediate service quality customer loyalty

The Greater Jakarta's (so-called Jakarta) population has been increasing for years ahead. In 2010, the population was around 9.6 million and increased to 10.1 million in 2015. In the next five years, the number is estimated to reach 13.5 million inhabitants. The rising number of populations in Jakarta is due to continuous infrastructure and economic development done by the Indonesian government and ministries that lead to many people outside Jakarta to work and live in Jakarta.Furthermore, DKI Jakarta becomes a busy city which is a pressure for its population to be punctual at work and other things (Barrutia & Gilsanz 2013). In this case, they need transportation to commute them to the desired destination. To fulfill it, they buy personal vehicles or go somewhere by public transportation. The more demand for personal or public vehicles, the more traffic jam occurs in Jakarta, which was ranked as 10th most traffic-congested city worldwide in 2018, based on trafficindex.org. One of the stumbling blocks is the uneven distribution of public transportation access that causes the rising numbers of vehicles in recent years (Coombs & Miles 2000).Besides, technology and accessibility in Jakarta are developed earlier than other cities in Indonesia, especially the internet. Internet users, as well as mobile device owners, will be growing higher in 10 years ahead (APJII, 2017), so that online-based business offers a promising business in this era. This triggers service innovation to develop an onlinebased service business that is user-friendly, such as ride-hailing service with mobile app-based technology (Delgado-Ballester & Luis Munuera-Alemán 2001). According to the "On-Demand Services Survey in Indonesia 2017" by JakPat in collaboration with dailysocial.id, Go-Jek dominates the ondemand service market for overall service providers that each brand offers. Go-Jek is one of the ondemand service enterprises that use technology and internet connection to deliver service value to customers. Go-Jek features ease customers in making online-service orders at any place and at any time. Go-Jek's core service is Go-Ride, which is the first online motorbike-taxi service in Indonesia.By referring to previous researches by Leckie et al. (2018) and Jain et al. (2018), which stated that brand loyalty is related to perceived value, involvement, satisfaction, commitment, and customer trust, this research aims to find the impact of Perceived