Research studies in a variety of linguistic areas indicate that scholars often refer to computer technologies that become popular as a tool to reinforce the findings and provide the validity of the experimental results. This paper discusses the use of computer technologies in the acoustic analysis of speech prosody focused on the English television advertising discourse. The article aims to determine what the main prosodic characteristics of English advertising discourse are, and how they contribute to the maximum influence on the television audience. Therefore, the study relies upon the acoustic analysis using sound processing software WaveLab, Cool Edit Pro, SpectraLAB, Wasp, Sound Forge to ensure the reliability and validity of the obtained results. Moreover, the computer programs used in this research allowed us to measure the pronunciation accuracy and present results based on many experimental data, not only on the assumptions. Besides, the linguistic interpretation of the data of the perceptual and acoustic analysis of the English television advertising discourse prosody proves a strong correlation of these data. The obtained results indicate that detailed analysis of the quantitative prosodic characteristics of speech enables to get a clear picture of the prosodic organization of the English television advertising discourse. The research proves that the prosody of the English advertising discourse closely correlates with its pragmatic potential and some sociolinguistic features, namely, the social status of the viewer, contribute to the maximum influence on the television audience.

This paper focuses on cognitive-linguistic features of the binary opposition “man-machinery” in the science fiction works by R. Bradbury. The article aims to determine the means of the verbal representation of “man-machinery” and build frame models of its components in Bradbury’s science fiction writings. The study contributes to the stylistic and linguo-poetic analysis of binary oppositions in fiction texts, idiostylistics and genre theory. The study relies upon linguistic, stylistic, and discursive analyses as well as cognitive linguistic analysis to ensure the reliability and validity of the obtained results. Furthermore, four-stage algorithm methodology used in this research allowed the author to define a general literary context of the analyzed works, select the research material, analyze the identified means of binary opposition “man-machinery,” and model frames of its components. The obtained results reveal that the linguistic embodiment of the components of the binary opposition “man-machinery” is based on the use of the lexical – direct and figurative, stylistic, and discursive means of nomination. The study reconstructs the concepts – the constituents of the megaconcepts man and machinery and on the basis of anthropocentric perception compares their conceptual domains, namely as physical, psychological, mental, and social phenomena. The research reveals conceptual binary opposition man-machinery as a tool for constructing a science fiction model of the world in Bradbury’s texts within three parameters: space-time coordinates, cause and effect relationships, and valorative indicators. The introduced methodology of binary opposition analysis is perspective within the scope of science fiction, fiction texts and films.

The formation of informed, socially responsible professionals and citizens is the prime goal of education in Ukraine. To that end, the Law on Education of Ukraine obliges the state to create conditions for civic engagement of students. While quantitative studies on the subject put a compelling argument about the benefits of civic engagement for promoting participatory democracy and enhancing students' analytical and communication skills, there is scant knowledge of how students actually understand and experience it. The article makes an attempt to address this issue. Drawing on the qualitative methodology and a development triad motivationactivity-outcome, it studies civic engagement experiences of students of Kyiv National Linguistic University. The majority of respondents associate civic engagement with volunteering, political activity and the notion of active citizenship. Students who participated in civic-related activities in the hope of a better grade (extrinsic motivation) reported learning next to nothing from their participation. Conversely, students who took part in such activities for personal reasons (intrinsic motivation) reported improvement of their communication and teamwork skills. Participants struggled to describe the wider impact of their civic engagement due to the lack of reflection. Based on the results of the study, we propose a tertiary model for structuring civic engagement opportunities in a university setting to enhance students' experience.

The style people communicate has a significant impact on how they get the things they want, express needs, avoid conflicts, and make healthy intersubjective relationships. The success of communication is always the shared responsibilities of both communicators – the sender and the recipient. The article offers the theoretical assumptions and practical results of the research on the communicative correlation between the phenomenon of intersubjectivity, and the existence of the communication styles – assertive, aggressive, and submissive. The authors introduce a semiological approach to the paradigm of intersubjective processes, apply the conversation analysis to the material of English fictional discourse, and characterize the nonverbal profiles of the communication styles under investigation. The article aims at highlighting the specificity of intersubjectivity realization in different communicative styles according to the degree criterion and intensity features. The main findings of the research reveal the intersubjectivity as a communicative style forming principle, which differently actualizes the concept of ''self and other'' and manages the creation of the communicative climates (supportive or unsupportive) via verbal and nonverbal behaviors of the sender and the recipient who can or cannot demonstrate their intersubjective competence.

This paper focuses on cognitive-linguistic features of the binary opposition “man-machinery” in the science fiction works by R. Bradbury. The article aims to determine the means of the verbal representation of “man-machinery” and build frame models of its components in Bradbury’s science fiction writings. The study contributes to the stylistic and linguo-poetic analysis of binary oppositions in fiction texts, idiostylistics and genre theory. The study relies upon linguistic, stylistic, and discursive analyses as well as cognitive linguistic analysis to ensure the reliability and validity of the obtained results. Furthermore, four-stage algorithm methodology used in this research allowed the author to define a general literary context of the analyzed works, select the research material, analyze the identified means of binary opposition “man-machinery,” and model frames of its components. The obtained results reveal that the linguistic embodiment of the components of the binary opposition “man-machinery” is based on the use of the lexical – direct and figurative, stylistic, and discursive means of nomination. The study reconstructs the concepts – the constituents of the megaconcepts man and machinery and on the basis of anthropocentric perception compares their conceptual domains, namely as physical, psychological, mental, and social phenomena. The research reveals conceptual binary opposition man-machinery as a tool for constructing a science fiction model of the world in Bradbury’s texts within three parameters: space-time coordinates, cause and effect relationships, and valorative indicators. The introduced methodology of binary opposition analysis is perspective within the scope of science fiction, fiction texts and films.